Mobile phones have only just become the preferred medium for online shopping. Shoppers are deliberately ditching desktops and laptops and using smartphones to buy things because they are so convenient. Therefore, with the rapid emergence of the mobile shopping revolution, it has become imperative for e-commerce to optimize its stores for mobile views.

However, while a significant number of online shoppers are considered to be buying things online, a much larger number have complained that pages are too small to access on mobile device screens. This requires immediate action on the part of each retailer to make their store responsive to mobile devices, regardless of the platform used to build them. Fortunately, if your store is built with Magento, things are pretty easy as many expert Magento developers have pushed effective practices to make the site mobile ready. See some of them here.

Update your store with the latest version

Magento Commerce aims to provide “seamless shopping everywhere”. It comes with Mobile First Commerce, which helps optimize the store for smaller mobile screens. So, if your website is running on any older version, the first thing to do is update it to the latest version of Magento Commerce. Mobile commerce first secures everything from mobile friendly payment to responsive themes and optimizes UX / UI.

Work on loading speed

If your store didn’t load fast on desktops, it would be even slower on mobile screens. A part of the design will not appear or clicking on any element on the page will not work. If more of your customers access from mobile, then before you lose big sales optimize the loading time with the cache plugin, optimizing the images and videos.

Provide simplified payments

The reason more people shop via mobile phones is convenience. The convenience is one-touch pay with PayPal, Google Pay, Amazon Pay, or other eWallet integrations. Therefore, mobile e-commerce optimization also implies payment optimization. While MagentoCommunity simplifies mobile payments with digital wallet integrations, solemnly join the Magento Community Initiative to gain access to applications like HiConversion that aid in payment optimization.

Reduced third-party ads

If your Magento site is flooded with too many pop-up ads, floating tabs for deals, promotions, etc., it can further annoy users viewing the site on mobile devices. Therefore, it is better to reduce or eliminate the ads and instead channel the ads or offers to the customers through their emails.

Replace heavy content

While a good amount of high-quality content gives you a head start on SEO and looks good on larger screens too, it can bog down your site when opened on smaller mobile screens. Half of the content can be cut off the display screen. For mobile optimization, you need to narrow down your content and organize it into smaller chunky sections. Sufficient whitespace is too important an element to improve mobile readability.

Mobile eCommerce optimization is undoubtedly the easiest with the Magento platform. So, worry no more that your non-optimized website results in a substantial loss of sales, but turn to a team of trained Magento experts who can make your store great for mobile traffic.