Business websites are standard these days, regardless of size or industry.

Without a website, businesses will not be taken seriously.

Here are 6 critical elements business owners need when building or revamping a website:

1. happy

Here’s an eye-opening fact, most visitors form an opinion of your business within 50 milliseconds of first landing on your website.

Since most website visitors (both new and returning) will land on your home page before doing anything else, relevancy and readability are crucial.

2. Contact information

More than 50% of business websites still do not have your contact information clearly listed on your website. Many times, this is all your visitors are looking for.

In short: make it easy for them to contact you. The more digging and clicking they have to do, the more likely they are to annoy them and quickly discard your business.

3. Visual stimulation

Once again, first impressions are very important for your business website. If your website doesn’t look visually appealing, a large percentage of your visitors won’t even give your business a chance, even though you’re the best and only logical choice for them.

Visual content such as images, videos, and logos are often much more engaging and help your visitors visualize what you offer. For example, viewers can retain up to 95% of the information in a video compared to only 10% of the same message in written form. You don’t need to overload your pages with videos and images, but high-quality images will pack a punch.

4. CTAs

It’s 2020, your website needs to be more than just an online billboard. If you want your website to become a revenue magnet for your business, a clear and compelling call to action is your best hope of propelling them in the right direction.

A call to action could be any of the following; sign up for our newsletter, shop now, start your trial, sign up for a snack, create a membership, request a callback, request more information, make a phone call, or download a file.

In truth, the list goes on and on. Knowing what you want visitors to do next is a crucial step on the path to conversion. At the very least, a clear CTA will grab attention even when the user is skimming through the information.

If you don’t point them in the right direction, they may end up navigating to a competitor’s website, which is the last thing you want.

5.Access to social networks

Social media plays a huge role in the success of business websites these days and is now working as a marketing and promotional tool for small businesses. Since most of the population is already on social media and spends more than an hour a day there, it’s critical that you give your visitors the ability to connect with you on your company’s social media accounts.

Encourage your website visitors to “stay connected” with you and get updates by following you on your social networks. Social media is free and very effective for a business to provide value to its target market by offering advice, training, media, promotions, or discounts.

6. SEO Best Practices

A visually appealing website with good content is of no use if it has no visitors. Search Engine Optimization (SEO) is one of the best weapons you have at your disposal.

Having strong SEO built into your site will help improve your search engine rankings. Over 90% of all website traffic comes from results on the first page of search results. What’s even better than this is that the traffic that comes from this is usually the best because they are actively looking for a business like yours, either by location or type of business.

There are over 200 data metrics that help determine page ranking. Some of the higher priority factors are: backlinks, keyword optimization, and Google My Business information. And since mobile devices now account for the majority of web traffic, you’re better off considering mobile SEO factors like voice searches and location searches.

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