Having a website, be it for personal or business purposes, is now commonplace. However, many prefer to create blogs (weblogs) instead of a static site because the former is much easier to implement. But be it a blog or a website, the end result is always online presence, and schools must have an online presence through the creation of school websites.

There is a lot to be gained for schools that have their own school websites. With minimal investment, a school website offers the following advantages to the school:

1. A powerful tool for promoting school services and facilities. Websites could replace more expensive traditional billboards and brochures. Also, with websites, the world, rather than the location, is your audience.

2. Add credibility and build a positive image of schools, especially if it is well designed, has quality content, and is regularly updated.

3. Avenue for an interactive information exchange. With additional website features such as a chat room, school websites facilitate immediate response to inquiries about the school.

4. It can serve as an online school database. The school can upload a lot of information about the school on the website. This can serve as an online filing cabinet that is more efficient compared to our traditional filing system. With the search button on your website, your reader can easily access the data uploaded to your website.

5. A virtual office that is open 24 hours a day, seven days a week. This saves money and time that could be used for other schools’ investment priorities.

6. A place to implement a feedback mechanism. Because it is so convenient to use the Internet, visitors can easily post comments on school services and other related topics that would not bother with telephones and letters. With the interactive feature of your website, you can easily respond to inquiries and problems.

7. A place for a practical learning tool for students and teachers, especially if the school offers courses related to information technology.

These are just a few of the many benefits of creating school websites that can be up and running with minimal investment. The only recurring costs are the domain registration, the hosting services and the remuneration for the administration of the website.

However, building effective school websites doesn’t happen overnight. Being effective, it would mean that the website can maximize profits as presented above. Careful planning should be the first step. Also, getting qualified and trustworthy people for the website project is a necessary condition for a successful website. Outsourcing experts for the project can be profitable, but it is an advantage for the school if there are long-term in-house experts hired for project sustainability reasons.