Search engine optimization (SEO) has several aspects. Optimizing content for the right keywords is one of the most important. However, in their enthusiasm to write, writers tend to overlook certain aspects of writing, and their content may not be able to achieve them. its objective

The goal of any form of content is to engage the audience. It becomes easier for content that ranks higher in search engines. Therefore, the content created must take care of these two aspects. While you need to convey the information intended for your audience, it also needs to be well-optimized with the right keywords.

Many writers make the mistake of altering the keyword so that it is grammatically correct or makes sense. Although it improves the quality of the content, it may not rank high in search engines. For example, the word “my” in the keyword “sell my house” could present difficulties for a writer. Consequently, you might be tempted to change it to “selling a house.”

Although this subtle change may fit well with the flow of the content, it does not serve its purpose.

The goal of a keyword like “sell my house” is to answer the user who wants to sell a house and wants to know how to do it.

Changing the keyword to “sell a house” lowers the ranking of the content in search engines. Because when the user asks the question “how do I sell my house?” Google shows those blogs and articles on its first page that contain the keyword “sell my house” instead of “sell a house”. And, the content does not serve its purpose.

Therefore, the content should be optimized using the ‘as is’ keyword as much as possible. However, keywords could be modified in cases where they make absolutely no grammatical sense.

Another common mistake writers make is the inappropriate use of keywords. Sometimes writers don’t use keywords enough times in content that it affects your ranking. On the other hand, keywords are likely to be overused. This type of content could be penalized by Google for keyword stuffing. Google is on the alert for keyword stuffing and doesn’t take very well to content where the keywords aren’t aligned with the flow of the content and appear to be an extra addition.

SEO writing is a specialized field where the writer focuses on creating quality content that is well optimized to delight their audience.