You can transform your plastic surgery practice from high and low income to a steady stream of patients and profit when you have a customized plastic surgeon marketing plan.

This approach allows you to dominate your market because you will be firing on all cylinders while your competitors continue their narrow focus.

This is what you focus on to get the most reliable results:

Internet Marketing to Attract New Plastic Surgery Patients

Work with a reputable website company that knows the plastic surgery industry. Get references and review their work. So stay with them. The more you jump from one website company to another, the more moving leverage you lose.

Pay to play. Getting found organically on the first page of Google is getting harder and harder. Decide on a monthly advertising budget and focus on a single procedure to achieve the greatest impact.

Establish a protocol for incoming leads. The first responder usually takes care of business, so make sure your system and staff follow up right away.

Retention is the new strategy for attracting patients

Patient retention should be part of a marketing plan for plastic surgeons. You lose the opportunity right under your nose to double your results when you miss this in your marketing plan… Focus on your established patients who already know, like and trust you.

Your established patients are less price sensitive because they have more to go on than price. They know that you are a reputable surgeon because they have experienced your work firsthand.

They can see their results to be sure that they will get another good result. That is more important than saving money for most of his patients.

It’s also much cheaper to encourage your established patients to come back than it is to attract strange new patients from the internet to replace them, since it takes a lot to get someone’s attention in today’s saturated market.

And your established patients are more likely to give you a great review as well, permission to show others your before and after photos and help spread the word about you.

Encourage more word-of-mouth referrals

And we all know that new patients come from current patients, so they should be included in your plastic surgeon marketing plan.

Word of mouth referrals are your lifeblood. You’ll run out of time, money, and energy doing a “burn and stir” type of practice, right?

The longer you’ve been in practice, the less you’ll need to exert that kind of energy because you now have a raving fan club…or at least you could have a raving fan club that comes back and recommends much more often.

The best marketing plan for plastic surgeons includes strategies for attracting new patients by being first responders and following up on new incoming leads. Also to nurture your current patients to come back and refer.

what to do next

If you want to focus on the right activities and get results 5x faster than other practices, download my free marketing checklist at www.CosmeticImageMarketing.com.

Click here to get the checklist right now!