Every webmaster should know that properly done on-page optimization kills two birds with one stone. Not only can it help improve a website’s ranking, but it also increases the overall quality of content and readability for a website’s visitors.

But what exactly does the term “on-page optimization” mean? Basically, on-page factors are related to the content and structure of a website. Examples of on-page optimization include modifying actual HTML code titles, meta tags, meta descriptions; keyword placement and keyword density, etc. Sounds complicated? Then reading this article can be of great help to you as it covers the basics of on-page optimization and outlines the best Google SEO tools for it.

Title
A title is by far the most important HTML element on a website. It’s like your website’s business card that visitors first see in search results. That is the reason why coming up with an appropriate title is extremely important for Google SEO. An ideal website title should be catchy, engaging, and informative. It should say what your business is about and contain a series of keywords. But avoid keyword overloading! Make sure your title is human readable and good for search engines.

Meta keywords and meta description tags
Meta keywords used to play a pretty big role in ranking a website. But after countless cases of excessive abuse, search engines stopped considering them as a factor influencing website position. Today, its only function is to tell a search engine crawler where to go.
Meta descriptions have a higher Google SEO value. Although Google doesn’t take them into account to add them to your site’s ranking, they can provide people with brief descriptions of what your online business is focused on. This piece of text can be like a summary of what your site is about, and if it’s engaging enough, visitors are more likely to click on the link.

Body
Optimizing the body content of your website is the core part of Google SEO. When doing that, you have to keep in mind that you write for both humans and Google crawlers.

Writing content is quite hard work and time consuming as you not only need to apply all your creativity to shape things that are the most compelling and natural, but also choose the right text length, keyword density and prominence. Breaking this balance will lead to many problems: content may be unreadable to visitors, and your site may be at risk of being banned by Google.

These are the stages to go through:

– Do proper research on keywords
– Choose the best keywords for your niche
– Shape the content of your page with these keywords, taking into account aspects such as keyword density, prominence, etc.

But this amount of SEO work is too difficult to do manually. Fortunately for you, there are many Google SEO tools to optimize the content of your site. One of Google’s most authoritative SEO tools is WebSite Auditor. It’s a cutting-edge SEO tool that allows you to keep a close eye on the top 10 competitors online, analyze why they rank high in search results, and craft your own strategy to come out first. It helps you optimize your content: choose the keywords that generate the most traffic, their density and prominence and much more. Also, with this Google SEO software the possibility of human error is excluded.

headers
After you come up with exciting content, put it in a nice frame. HTML tags like – are used to define HTML headers. defines the largest header and defines the smallest. They help you highlight the most important areas of your site. Putting your keywords inside a heading, making them bold or italicized, increases your prominence in the eyes of search engines. Also, these tags help break up the content and make it much more pleasing to people’s eyes.

Images
And lastly, don’t forget about the images your site is filled with; they also need to be optimized. The point is that interpreting an image into its meaning takes a human being a few milliseconds. But unfortunately it doesn’t work with Google crawlers. They can only see text. So what is the way out? Write ALT text that is a short description of the image and place it in the image tag. Image optimization also brings some Google SEO value, if you can place your keywords in ALT text.

That’s it! Apply all of these on-page optimization techniques and get closer to your goal of ranking supremacy.