Affiliate marketing refers to selling other people’s products and services and earning commissions per sale, either as a one-time payment or as a monthly recurring basic concept. It can be very lucrative if done correctly. The great thing about setting up an affiliate marketing business is that there is no cost to start, you don’t need to have a product to sell, you don’t have to worry about customer service, and there’s no hassle whatsoever. Another good thing about affiliate marketing is that you can also make money even without making a sale. This is known as CPA (cost per action); meaning you send traffic to a particular website that you are promoting and get paid just because a potential customer entered their information such as email, country, phone number, zip / postal code and their name on a signup page or in a website form. Commissions for CPA offers like this can be up to $ 30 to $ 100 per lead. Yet despite its simplicity, roughly 98% or more of people who venture into the affiliate marketing business fail online because they lack the right skills and knowledge.

Other reasons affiliate marketers fail are listed below:

1) People who venture into this business model tend to complicate even the simplest things.

Most affiliates haven’t understood that affiliate marketing is supposed to focus on helping people. They are not targeting hungry markets that have great products where consumers need instant solutions to problems. A good example of this type of product is weight loss, social obligations (for example, wedding speeches), loans, computer software, console repair, e-books or video tutorials, etc. A must-have product, an instant-fix product, a do-or-die product are the kind of products that can help skyrocket your affiliate income.

Not understanding simple common sense things like this has contributed to the failure of many Internet business marketers. The confusion of knowing the right places to market specific products. Most affiliates tend to market any product everywhere rather than looking for a particular market. Twitter tends to be one of the best places to find people with instant solutions to your problem. The reason is that most people on Twitter tend to tweet their problems. On social media, conversion is king, and if you can chat with people and not spam the platform, you can make money.

2) Most newbies or even those who have been affiliate markets for years lack focus.

Most assume that trying to promote multiple products will help make them more affordable. This is not broken, because instead of making more money, they tend to lose focus. This can simply lead to information overload that can result in causing more damage to your business progress than to success.

3) Most people don’t take action.

Another major problem is that most affiliates learn a lot of new things from various mentors, but they also don’t implement what they learn. Some common reasons are due to a lack of resources and tools to implement what they learn. Another reason is that most affiliates underestimate the value of the information they receive, or are too lazy to act on that information.

If the affiliate can learn to avoid making these simple mistakes, I think there will be more success story from affiliate marketers. To fall within the 2% of affiliates who are doing quite well, these simple mistakes need to be accounted for.