If you have a large following for your blog, newsletter, tweets, or forum posts, this is one way to funnel those followers into lucrative teaching and training services. It involves using multiple teleseminars, which are free or paid themed conference calls, as well as leveraging other people’s experience and followers.
You may be wondering why experts agree to participate in these teleseminar without being paid for their presentations. The answer is that experts know that a well-promoted and well-executed tele-summit exposes them in depth to people who have not yet heard of them, who can then subscribe to your marketing list, buy your books and other products, and become your avid new followers.
Here are the steps to follow for this teleseminar marketing model.
Step 1: Set up and moderate a series of free teleseminar, or telesummit, with 6-12 relatively well-known experts related to a topic you work on. Summit sessions are typically held in a concentrated time frame of one to two weeks. Each session consists of an hour-long interview in which you ask one of the best-known experts.
You will need a website or web page that introduces the topic of your telesummit and provides photos and bios of the presenters and descriptions of their sessions. Renowned experts are expected to advertise the free series on their lists, and you make it as easy as possible for them by providing them with emails that they can quickly personalize and send to their followers.
Your experts receive commissions on upsells from those who sign up through your link. They also have the opportunity to make a short sales pitch at the end of their interview.
Encourage attendance at the free tele-summit sessions by sending reminder emails before each session. You may want to provide links to the recordings of these sessions for those who missed one or more of the calls.
Step 2: As the telescumite draws to a close, introduce all participants in the teleseminar series in a paid class with you that is related to the telescumite topic, but delves into a subject area in more depth. If everything has gone according to plan, you have a list of engaged and motivated participants, both from your own list and from the experts who spoke at the telecumite sessions. Those on this list know and trust you because you moderated all the expert interviews. Send out repeat pitches for the paid class to tele-summit participants until the class fills up.
Step 3: When people sign up for the paid class, they are also offered expensive private training with you on the same topic. Be sure to limit the number of private coaching spaces, so that this becomes a unique and valuable opportunity for deep learning and personal development. After the paid class ends, submit additional submissions for the private training option.
Someone I observed repeatedly using this marketing funnel charged $ 197 for a paid six-session telecourse after the free tele-summit and $ 1997 for the private coaching upsell. It was very profitable for her and it might as well be for you too!