Having a mobile app has become imperative for all businesses today, from startups to SMEs and enterprises. Mobile apps have made life easier and faster than ever. And nowadays almost all smartphone users prefer to use an app for almost everything they need from shopping for their daily grocery items to other essentials, clothing, booking movie tickets, planning trips, reading news, playing games. and more. And it’s because an app can be opened and used with just a tap on the device. This increasing use of mobile apps has also led to millions of businesses having an app on one or more platforms. According to Statista,

  • There are already more than 5 million apps on the app stores that serve the users in different ways.

  • The Google Play Store has over 3 million apps today, and

  • The Apple App Store has more than 2 million applications.

This huge number of already existing apps in the app stores has already increased the level of competition. Having a flawless and user-oriented app is important nowadays to stay ahead with the maximum number of users. And for this, it is essential to create completely bug-free and high-performance applications that overcome all the challenges and complexities and avoid all the common errors during the implementation. applications development process.

These are the most common mistakes application developers you should avoid to end up with an easy to use and ROI driven mobile app.

Avoiding the following pitfalls can help developers create a device-friendly, easy-to-use, secure, and competitive app with business requirements, target users, and current market demands in mind.

Not doing proper market research:

It is important to do proper market research before starting with applications development. The app stores are flooded with different types of apps. And staying ahead of the competition is not so easy. Doing extensive market research can help you get an idea of ​​what the strengths and weaknesses are of similar competitive apps already on the market. app stores. And knowing what your competitors are lacking and what they have can help you to include better features and functionality in your app keeping in mind the current market demands. And this can ensure higher user retention and user acquisition of your app.

Overloading the app with too many features:

Many of you may think that adding too many features can make your app more detailed and powerful. But this is not the fact in reality. Adding too many unnecessary features can simply make your app clunky, slow down the loading speed, and at the same time deteriorate its performance. Keeping the features minimal can make the app look cleaner, clearer, lighter and can also improve its performance and loading speed. Also, the fewer features it has, the less confusing it will be and the less chance there will be of installing it.

Build the app without considering the target audience:

One of the most vital factors that you need to consider before starting the process is to know who you are creating the app for or who are the target audiences, what are their tastes and preferences. One of the main goals for building and launching an app is to get maximum user engagement and this makes it essential to first consider the target users and their needs and expectations.

Regardless of operating system and device compatibility:

It doesn’t matter if you’re building your app for iOS, Android, Windows, or everyone, you need to make sure that your app looks and feels the same on all devices. This means that you should create an app compatible with the device taking into account the operating system that the app will launch on. You have to take into account the fragmentation of the OS market and then build the app for all the devices that support that OS. This will increase the user base and ensure a great user experience regardless of the device being used.

Not paying attention to current updates:

The application development process does not end once the application is launched. It is also important to regularly update the application. New technologies continue to emerge in the app market and staying up to date with them is crucial to staying ahead in the app stores and ensuring your app is always up to date.

Developers need to consider several factors to give their apps a competitive advantage, such as app performance, mobile app design, app optimization, troubleshooting, proper app testing, app icon, bug fixes, user engagement, user experience, security. of the application, etc. Building a successful mobile application is not that easy nowadays and this makes it important to consider these factors and identify and avoid all these errors mentioned above during applications development.