2008 marks the 60th year of Longchamp’s existence. This classic French brand has had its fair share of stylish marketing and products. Today she is well known for the beautiful bags she designs, both in canvas and leather. But that was not how the company started.

In 1948, Jean Cassegrain inherited his family’s tobacco shop and with his great inventiveness, he decided to cover the pipes in leather. Leather-covered pipes began to take off and became a luxury item that no one could get anywhere other than Cassegrain’s store. He had to choose a name for his store and decided on Longchamp. He was walking around a horse racing track in Paris called Longchamp, which translates to “long field,” and decided that would be a good name for his new leather company. Longchamp eventually expanded into handbags, leather goods, and many other accessories.

Now, in 2008, Philippe Cassegrain (son of Jean Cassegrain) is at the head of the Longchamp company. The accessories that Longchamp creates continue to expand. The styles in each collection are simply gorgeous with no sign of flashy exaggerated logos. Longchamp has continued the tradition of designing premium pieces that are both elegant and classy.

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Longchamp’s most popular line is the Le Pliage collection. There are several reasons for its popularity among teenagers and adults. While the bag may seem expensive compared to other generic bags on the market, the price is very reasonable considering the craftsmanship and charm of the Longchamp brand. It’s great to be able to have a quality bag that is both beautiful and practical. The Longchamp Le Pliage collection includes a canvas surface that makes cleaning easy. The bag also folds and snaps closed to a very convenient small travel size when not in use. Leather accents on both the handles and the top flap give items in the Le Pliage collection an upscale, elegant look that has international appeal. The quality and style of the Le Pliage collection are recognized and enjoyed throughout the world.

The start-up line-LM

The LM line was first launched in the early 1970s and made its first appearance in the Japanese market. The beautiful bags were a hit and were the catalyst for Longchamp’s growth throughout Asia and most of the world today. The original LM line had screen-printed calf leather with the crossed horse logo and vintage belt. This line was discontinued from the Longchamp collections in the 1980s. The vintage line has been relaunched this year in honor of Longchamp’s 60th anniversary.

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Longchamp began to receive recognition and praise for its line of leather-covered pipes, but eventually this trend faded. As interest in leather-covered pipes waned, Longchamp switched entirely from producing leather-covered pipes to leather accessories in general. About 35 years ago, Longchamp stopped selling his famous leather pipes. Longchamp now consists of a variety of leather accessories including wallets, travel gear, wallets, belts and much more.

The next time you see a Longchamp bag, take a moment to look at it. Remember that everything is in the details, the quality and history of the Longchamp line gives it the charm of fashion and prestige. These bags are truly timeless and always in style. It’s no wonder that as Longchamp celebrates its 60th anniversary, it continues its reputation for international style, quality and beauty.