If you are managing email marketing campaigns for your business to retain your buyers and promote operations, how do you see if the campaigns are beneficial? The only means to recognize with certainty if the respective campaign is achieving is by mapping the key performance indicators (KPIs). KPIs are particular marketing metrics to measure the development of email marketing campaigns. Below are the most important metrics to have for your email marketing campaign.
Email deliverability rate
Email deliverability rate is the success rate an email marketer has when receiving an email at a person’s email address. Indicates your emails delivered to the subscriber’s inbox or if they are sent to the subscriber’s spam folder.
Email open rate
Email open rate is the percentage of the total number of subscribers who opened an email campaign. It also measures whether customers have opened it more than once. For example, if 10 people who received your email and 2 of these 10 people opened your email, your email open rate will be 20 percent.
Click for ratings
Click-through rate measures how many people click on an email compared to the number of emails sent. Click-through rate is a percentage that indicates the number of emails that were successfully obtained with a click from a subscriber. This is a great way to gauge your subscribers’ interest because it reveals how many users are spending time clicking and discovering a little more.
Conversion rate refers to the percentage of subscribers who take the desired action or become buyers, depending on their conversion purpose. It measures the rate of people who clicked on a link in your email and took the coveted action, such as making a purchase or taking a survey.
This metric refers to the percentage of email addresses on your subscriber list that did not receive your letter because it was returned by a recipient’s mail server. There are two separate categories of bounce rates that you can track, the hard bounce rate and the soft bounce rate. A soft bounce rate occurs because a recipient’s mailbox is over quota, the email server is down, or the message is too large. A bounce occurs when an email is returned to the sender undelivered due to an email address that does not exist.
The unsubscribe rate indicates the percentage of subscribers who have opted out of receiving your emails. If you find a special email that creates unusual unsubscribe rates, you will need to review a few points and improve the next campaign, respectively.
List growth rate
List growth rate is the metric for tracking the rate at which your list is progressing. The metric considers the number of new subscribers and unsubscribes, and also the total number of email addresses on your list.
Tracking these important metrics will help you build a strong email marketing campaign.