If you’re not using the power of viral marketing, you may be missing out on a very effective new tool. This form of Internet-based marketing relies on the use of blogs, seemingly amateur websites like YouTube, and grassroots media campaigns to generate widespread word-of-mouth and “buzz” for a new product or service. A typical viral marketing campaign aims to generate media coverage through unusual stories, funny video clips, interactive advertising games, images, and text. These are then passed from one user to another at an extremely rapid, exponential (“viral”) rate, often reaching hundreds of thousands or millions of people at a much lower cost than would be possible with traditional marketing tools. .

Due to its ability to generate a fast and extremely high response rate for a relatively low cost compared to traditional marketing methods such as direct mail, viral marketing is a very popular and powerful medium. The following quick guide will help you create your company’s viral marketing campaign.

Give away products or services

In the world of viral marketing, it’s often a good idea to give something away for nothing. The most successful viral marketing campaigns provide a free product or service to attract attention. Gifts may include a complimentary brochure or software program with limited functionality, or a free button or pin. A discount on a service or product can generate interest, but “free” generally gets the job done faster and attracts more people.

Make it easy to get your message across

Like real viruses, a viral marketing message spreads quickly when it is easy to get across.

The medium that conveys your marketing message should be easy to transfer and replicate.

Use email, a special web link or graphic, or provide a free software download. Viral marketing works because it is so simple and inexpensive, so use a digital format for easy copying. Also, viral marketing is most effective when the message is short and direct.

Make sure your mail servers are ready

If you are using email as the core of your viral marketing strategy, you must ensure that your mail servers have enough capacity to handle exponentially greater amounts of traffic.

Therefore, it is a good idea to plan ahead for quick and easy addition of mail servers. This will put you in a good position to manage the campaign. You must incorporate scalability into your viral model.

Use existing communication networks

Most people are sociable and develop a close circle of friends, family, and associates. The broader network of a person can consist of hundreds or thousands of people, depending on their job or social status. People on the Internet develop networks of relationships, which consist of circles of people with whom they communicate regularly. So it’s important to take advantage of things like popular websites that attract high volumes of traffic or permission-based email lists that can potentially reach millions of people simultaneously.

Conclusive thoughts

I hope you enjoyed this article and that it helps boost your marketing effort, allowing you to increase sales. Thank you for reading!