The Top 9 Local Search Engines Marketing Tips series aims to help business owners better reach a local demographic using websites and online tools. If you don’t have a well-coded website, get one. Then use these local search engine optimization tips in conjunction with other research because this article alone is not enough. This article is just a summary to follow, and you should look for more information on how to increase your Google page rank and lower your Alexa rank.

Tip #1: Create quality content with lots of keywords.

Search engines and customers use keywords and phrases to find your website. Be sure to use many of the words you’d like to be found by in your website text. Website designers and owners must create many pages that display all the content necessary to tell a search engine to show you as an expert on your keywords.

Take the time to look at your competitors’ websites and try to have at least as many pages as them, if not more. One final important tip for local search is to take every opportunity to include your location in the text. This helps Google Local rankings, and your Alexa ranking value means you can charge advertisers higher fees for placing banners on your blog.

Tip #2: Update content frequently with local information.

Take every opportunity to add new pages to your site that deal with local topics and events. Search engines will see that you are discussing local events with local keywords and you will rank higher as a local expert. Participate in local events and get your business name on charity and community websites with links to their websites. These types of links are invaluable and can only be acquired through hard work and giving back to your community.

Tip #3: Use Available Resources – Some Tips and Examples Provided

One of the best tools we’ve found to help promote websites locally is the Google Business Tools suite. This amazing resource center enables website designers and administrators to analyze, manage, advertise and invest in a website’s online presence. Google has brought together most of its major business tools in one place for easy use and understanding.

Check out the relevant website design resources, read about them, and sign up for the ones that apply to you: Google Website Optimizer, Google AdWords, Google Apps, Google Webmaster Tools, Google Base, Google Local Business Center, and the Alexa Internet Business Suite from Amazon.

Tip #4 – Pay Per Click – Monitor Closely and Spend Wisely

If you can set up and optimize your pay per click campaign, you can be very successful and sometimes the results are amazing. That said, we have seen many different cases where pay per click advertising has burned through an entire budget in a couple of days. This can happen if you don’t take the time to read the entire process before doing your section. Use local keywords in your PPC campaign to save money by competing locally instead of globally.

Tip #5: Local search engines: Google Maps, Yahoo! Local, BingLocal

This is an obvious and easy way to increase your local exposure. We have all used the Alexa search tool which has returned results with a map and pointers to related business locations. If you want to participate in these types of local searches, please carefully submit these specialized location-based results. Search engines will often require some type of verification via callback or traditional mail and PIN verification.

Tip #6: Howl!

Take the time to list yourself on Yelp and register your business. Be sure to spend the amount of time on these posts that you would spend on any piece of marketing material for your business. Yelp!, or similar websites, is sometimes the only chance to make an impression you’ll have with a customer. These types of listings are double-edged swords. If you don’t maintain a high level of service and quality, this will also be where customers go to vent their frustrations. These listings will also count as a quality inbound link for search and are helpful in increasing your search ranking.

Tip #7: Chambers of Commerce

You must become a member of at least one local chamber of commerce. This is a great way to establish credibility and become a member of your local business community. Once you have this membership, make sure your listing on the chamber’s website is a direct link to their website. Chambers of Commerce are considered local experts and their relationship with you is valuable.

Tip #8: Search for cities

CitySearch is very similar to Yelp in that it is a popular local search engine. Make sure you spend quality time explaining yourself and your business. You should also make sure to review and monitor your reviews frequently.

Tip #9: Press Release Services, Facebook and Twitter

Social networks and local advertising can be very important for local results. Be sure to use locations and city information in your profile descriptions. Search engines will look at social media websites, and if you do a good job of mentioning local search words with your search engine keywords, you’ll start seeing additional results in the social media results sections. of search engines. Press releases may be the most important local marketing element a business can employ.

If implemented wisely, a well-optimized press release or social media blast can get you first page visibility for your keywords very quickly. Sometimes you can get more than one spot on the first page of Google. These same elements used in your traditional simple media notification roles won’t get you anything in terms of search results, make sure your marketing and PR companies know what they’re doing. I could be hurting you. Your Alexa rank will drop and your profile will improve, even when your page rank goes up.