If you’ve been working in the pay-per-click world, you’ve probably heard of fast PPC. If you’re new to pay-per-click, SpeedPPC, which launched in mid-2007, is a tool for quickly creating highly-targeted, high-quality ad campaigns.

The newest version, V3, will be released on April 8. I had the opportunity to speak with Jay Stockwell, the developer, and test the beta development of this new version.

The company seems to have listened to its users and added a number of features that had been talked about on the forums.

The core of the system is Campaign Builder, and that seems to have gotten a lot of attention in the new version. Among the features that seemed to have been improved or added, the “Advanced Ad Builder” will probably be the most immediately useful for existing users. This feature takes your headlines, copies and displays URLs, and combines them into ads that represent all possible combinations. This has the potential to save a considerable amount of time creating and testing ads.

Yahoo Search Marketing (YSM) support, which had been a lively topic on the forums, has been bolstered with faster campaign creation and export.

The interface has changed a bit, and it seems that some features and functions that weren’t very obvious or accessible in the previous version are now more visible.

I also noticed improvements in the data feed integration.

It’s also worth noting that the company appears to have addressed the lack of attention paid to training materials. The user guide seems to have been updated and now has more than 10 video tutorials.

Speed ​​​​PPC provided features and functionality that were previously unattainable. While it remains to be seen if the new version will create as much of a buzz as when it first came out, it’s gratifying to know that the company doesn’t seem to be resting on its laurels.

If you’re serious about pay-per-click advertising or search marketing, it’s important that you understand the concepts behind this program, in particular how it creates high quality scores. [http://www.improveyourinternetmarketing.com/speedppc-most-powerful-ppc-system-available-plus-exclusive-discount/]and narrow-focus ad groups.