As a web business owner in 2011, you need to learn strategic, cost-effective, and time-saving ways to earn customer trust, build brand integrity, share honest information about your product, and highlight the benefits to one buyer over others. Internet marketing techniques. , if you want effective and long-term results!

Learning how to sell your online business product (or even a service) instead of focusing on its features is vital to gaining customer interest. This is something I learned over the last 7 years. I have worked as a freelance writer for various web and print publications.

For example, as a writer, I would focus on the different types of writing I’ve done for publishers if a new client asked me for a background summary of projects I’ve successfully completed.

I did manage to land a few good writing projects with this approach, but I soon realized that I only got higher-paying, longer-term writing projects when I put the client’s needs above my own skill set or offered a package. . Which means I got better sales for my writing services by selling benefits rather than features of the service, like:

  • Highlight high-quality research for original writing, with full proofreading and editing done to the client’s satisfaction, including the writing fee, rather than simply telling them, “Yes, I can accept your article writing assignment.”
  • Offering client submission services to major article directories as an added benefit of hiring me for a massive article writing project, rather than simply confirming my availability for the writing job.
  • Make a promotional offer of 1 free sample article/blog for a new customer who inquires about website content written in draft form. So the client benefits from knowing that I understand their target market and the tone of communication required for a niche audience, which they would not understand if I simply told them how many different types of blogs or websites I have created content for.

So, if you want to gain more clients, pay a little more attention to your website copywriting needs and choose a qualified web content writer for the job of communicating one-on-one with your target market.

Below are some effective ideas that I have successfully applied to various marketing and article writing projects, all of which are based on the central theme of selling a service or product online by highlighting its benefits, rather than reciting its features, like marketers. in traditional advertising tends to do.

4 secrets to gain more clients:

  1. List your product or service benefits: Create a mix of bullet points, graphics, or text and visuals for each customer benefit of your product or service. This has instant reader appeal (because trust me, the average reader on the net can’t get past the ‘what’s in it for me?’ part! 🙂
  2. Answer the ‘Why’: Try to brainstorm during your web writing project so that you can answer all possible customer queries as to why they should buy the product or service. Write these solutions down to have on hand for reference if a customer asks you for a specific benefit.
  3. Assess Customer Connection: Assess your web-based business product or service’s connection to your customer’s typical ‘why’ and ‘how’ queries so you’re prepared to repackage your message with better words that attract attention. buyer’s point of view.
  4. Be emotional – Think of any emotional attachment the customer might have to your product or service and present it in terms that your potential customer finds most appealing. Use humor, wit, nostalgia, cartoons, or even mixed media including audio and video clips to win over customers.