The stiff competition in the field of landscape design is a nemesis for beginning and small-scale landscapers. Failing to overcome this barrier will lead to the downfall of your garden design business. You have to come up with solid marketing strategies to counter the problem. The brand is one thing that you should not discount on your list. When done correctly, branding can take your landscaping business to the first step in long-term growth.

Your branding campaign must be powerful enough so that your corporate brand stays in the minds of your potential customers. In this regard, you need to come up with tactics that will make your landscaping business memorable. Your efforts should also be able to invoke the right emotion among your target audience, which will eventually increase sales. Using the right branding tools is an important aspect of this strategy. Here are some ideas you can use to build the corporate brand of your landscape design business:

Essential Tools in Landscaping Design Business Branding

o POS (point of sale) and counter displays: Flyer, brochure and information card prints are effective marketing materials that you can stack or display in these areas. These impressions help fuel your brand campaigns because people are willing to pick up their copies and take them home. You can ask your landscaping vendors to show you these materials in exchange for your regular purchases from them.

o Stickers: You can hand out stickers with your logo, name, and business slogan. Design your stickers with attractive graphics and make copies your customers will want to keep. Beautiful flowers, cute garden gnomes or flamingos, and bonsai plants are some of the things you can use as inspiration for your sticker designs. These prints can help your branding efforts because they can be pasted anywhere. People can see them and can be reminded that they can use their expertise when it comes to landscape designs.

o Free Calendars: Since the goal of the brand is to put your brand name in the minds of your customers, printed materials that they can see every day are great tools. Calendars are one of the things that people look at every day. Therefore, it will be nice to have the name and corporate identity of your landscape design business on those prints. For each page, you can add a photo of your landscape concepts or projects. For the before and after project, it would be best to insert a small “before” photo of the garden you have designed.

o Event Sponsorships: Events such as concerts, festivals, sporting events, or even community exhibits are great ways to establish your brand image. As a sponsor, your company name and logo will appear on event promotional materials. These can include posters, vinyl banners, flyers, or even media ads.

o Direct Mail: Campaigns like this are very essential to building your brand because they put your corporate message directly into the hands of your customer. For direct mail, you can use marketing materials such as postcards, flyers, newsletters, brochures, and even catalogs. A successful brand strategy lies in how skilled and dedicated you are to executing only the best plans. Therefore, it is essential to guarantee the quality of all your materials. People often equate the quality of the materials delivered by a certain company to the quality of the services that the company offers.