It’s amazing what a difference scheduling will make to the success of a profit auction. By organizing your program around the style of the event you’re hosting, you can raise even more money for your worthy cause.

If you’re hosting a fundraising event during the day, it’s a good idea to have your charity auction continue during and near the end of your lunch break. This is the time when most people will meet in the exact same place and be more attentive to what is being said. At other times, they’ll be running around talking to each other and it’s harder to get everyone’s attention. If scheduled this way, people will stay through the fundraiser to watch the main entertainment after lunch.

When fundraising events are held at night, the same principle applies. Whenever possible, if you are hosting a gala dinner as part of the evening’s events, you should try to have the live auction take place during dinner, after the food is served but before dessert. Again, this is when the most people will be in attendance, making it easier to get their full attention. Having the focus of your audience is very important to achieve the best result. Once the live auction is complete, you can continue with your main entertainment, which is basically a small reward for staying and participating in the live auction.

So when you’re planning your next profit auction, be sure to time events to get maximum audience engagement and attention. This will ensure that your event raises the most money possible and provides a well-organized fundraiser.