Designer baby blankets are becoming more popular as baby shower gifts because they offer something truly special. Let’s face it, some people just aren’t satisfied giving a gift that anyone can pick up at one of the big box stores. They want to give something unique that shows they took the time to carefully shop and choose a rare item. And sometimes it feels good to give a gift that the recipient knows is better quality and more expensive.

Designer baby blankets have become especially popular lately due to all the media attention they have received due to the crush of celebrities having babies and receiving expensive gifts. How many times have we seen photos of Britney Spears shopping for her babies or heard about what brand of clothing Angelina Jolie or Denise Richards buy for her children? These celebrities have the power to draw public attention to designer brands while also showcasing the brand’s appeal. Similarly, designer swaddle blankets by Tom Cruise and Katie Holmes are perfect commercials and fuel popular demand.

Designer baby blankets are often more expensive than the blankets you might find at a chain discount store, and this naturally raises the question of value. To put it another way, is it worth the extra money? What exactly are you buying when you choose to buy a Little Giraffe receiving blanket or Barefoot Dreams crib blanket? For one, the materials tend to be of higher quality or made from special fibers that manufacturers have developed. Most of the better brands just feel better to the touch. On the other hand, the workmanship is usually excellent. But above all, you are buying an image. It’s like buying a BMW. You are telling the world that you appreciate the finer things in life.

Designer bay blankets come in a variety of fabrics. Some of the most popular materials are cotton, synthetics, and wool, especially cashmere. Cotton blankets, like the ones Bella Notte makes, are perennial favorites. Faux chenille is also a very popular choice due to the softness of the nap. Lately, microfiber fabrics like Barefoot Dreams Cozy Chic have developed quite a following because these fabrics have the softness and finesse of cashmere, yet are durable enough to be machine washed when needed. Some people will always prefer genuine cashmere, of course, due to its legendary look and feel. Although cashmere needs special treatment and is more expensive, for some people nothing else will do.

Designer baby blankets come in many different designs and styles. Popular styles include square and rectangular shapes, with or without satin edges. The most popular dimensions are those of receiving blankets, originally designed for bringing newborns home, which typically measure between 30 and 36 square inches. Smaller travel blankets or mini blankets, which are often used for trips in the car or stroller, are increasingly sought after. These typically measure 12 to 15 square inches. The full-size crib blanket, also a perennial favorite, is often given to toddlers or older children, and is usually around 45 to 60 inches long and 35 to 45 inches wide.

The luxury goods market in the US and around the world, especially in places like China and India, is growing at a much faster rate than the rest of the consumer goods market. It’s no wonder then that the designer clothing and accessories industry is booming. And for consumers who can afford these sweet indulgences, the selection of premium baby blankets is bigger than ever. And, as anyone who has children knows, nothing feels better than giving your children the best.