The need to rethink your own strategy in the online market is a webmaster’s worst nightmare. Unfortunately, there are times when this happens, so while all web marketers and SEOs should do something to be prepared for this; many of them only consider it as a last resort. The Panda Update released by Google in the first quarter of 2011 affected more than 12% of existing websites, penalizing them for not having enough quality content or appearing spammy.

But wait; some will say: search engine optimization was not about building links, providing content in large quantity? Wasn’t it all about the high numbers like page rank, number of links, and number of unique visitors? Well, no. Google’s main concern is to provide users with great-but-not-good-quality content, so it goes to great lengths to remove low-quality items from its top rankings.

Even with these false assumptions that many beginning SEOs have in mind regarding how Google sees content, there are some elements that needed to be changed in the art of optimizing internet content, even though they were once legitimate. For example, there is the optimization of the backlink structure of a website.

Google Panda Update penalized content farming websites, which were the densest places to find low-quality content in large quantities; Many submitters only care about the links they can place within the article, so they write in such a way that it will fill the required number of words, without giving a second thought to the quality of the information for the reader. Additionally, many submitters used the same article for more than one content submission directory, further affecting quality.

Finally, we can say that some veteran content developers and SEO specialists did not have much trouble when the Panda update was released in 2011. This happens because they had the experience of the time and they knew that sooner or later Google will not tolerate the downgrade. quality content for longer; That’s why, by honing their skills in time, these folks managed to get around Panda’s algorithm change penalty by providing quality content and improving or removing existing low-quality content.

Did you, as the owner and optimizer of your own blog or website, have to change your optimization techniques to avoid being penalized by Panda? If yes, this does not mean that the update in the algorithm fought against the optimization and you were a victim; in fact, you were either using the wrong techniques, or focused less on providing a great reading experience and more on how to look and rank better in search engines.