Newly introduced e-commerce sites often require additional explanation so online shoppers can fully understand the benefits. This was the case for DubLi when I entered North America in the spring of 2009, and more recently Australia and New Zealand. This post will address some of the common questions I get about auctions and their shopping portal.

First of all, DubLi is a company based in Germany that hosts two different reverse auctions. Auctions feature the latest and most requested retail items. Popular items range from PlayStation 3s and digital cameras to designer handbags and gift cards. Customers have the advantage of bidding on things that have a guaranteed price below the retail price, sometimes much lower.

Both Unique and Xpress auctions require users to purchase credits in advance to participate in large purchases. Each 80 cent credit is used to reveal the hidden price and to purchase the item. DubLi offers volume discounts to avid customers looking to purchase larger quantities. In fact, many trading partners have purchased credits for as little as 60 cents, which equates to a 25% discount.

Xpress Auction is where users have the ability to purchase auction items at will. They make this purchase first by using a credit to reveal the price which in turn reduced it by 25 cents, hence the name “reverse auction”. If 100 customers clicked on the revealed price without deciding to buy, the price would be $25 less than the starting price. At any time, the item can be purchased by credit card and the auction will end. There are currently hundreds of Xpress auctions available for bidding.

The Unique Bid auction is similar to the Xpress auction in that customers use credits to win new items. However, this type of auction is timed such that the single lowest bidder wins the auction at the specified end time. Offers are made in 25-cent increments from $0 to retail price. Single bid winners often attest to a strategy by making a variety of bids to protect themselves against competing bidders. Additionally, DubLi will notify users if their specific bid price has doubled so that users can bid again to find the single lowest price. The more people learn how this exciting new way to shop online works, the more prices will quickly fall below retail standards.

The second half of the DubLi website is the shopping portal, where you can buy a larger number of products from the world’s largest retailers. Includes over 1,000 retailers offering unique discounts for DubLi shoppers. Each item lists a percentage that is credited to shoppers in the form of points. Once enough points are accumulated, users can redeem them for cash or gift cards for flexible spending.

DubLi literally has something for everyone, regardless of a person’s needs or buying habits. Watch for it to quickly become a household name as its appeal spreads across social media and online for years to come.

The Unique Bid auction is similar to the Xpress auction in that customers use credits to win new items. However, this type of auction is timed such that the single lowest bidder wins the auction at the specified end time. Many call it “eBay meets Vegas.” Here’s how it works: Offers are made in 25-cent increments from $0 to retail price. Single bid winners often attest to a strategy by making a variety of bids to protect themselves against competing bidders. Additionally, DubLi will notify users if their specific bid price has doubled so that users can bid again to find the single lowest price. Unique Bid auctions have turned new customers into enthusiastic fans with prizes like a Harley Davison motorcycle and a Ford Mustang GT.

The more people learn how this exciting new way to shop online works, the more prices will quickly fall below retail standards.

The second half of the DubLi website is the shopping portal, where you can buy a larger number of products from the world’s largest retailers. Includes over 1,000 retailers offering unique discounts for DubLi shoppers. Each item lists a percentage that is credited to shoppers in the form of points. Once enough points are accumulated, users can redeem them for cash or gift cards for flexible spending. One of my favorite online stores is Restaurants.com (shown on DubLi), where I can find substantially discounted gift certificates to some of my favorite places to eat. Simply search by your zip code and follow the easy steps that DubLi lays out.

So how can you get credits to join this new online shopping frenzy? Simply visit the DubLi site of the person who referred you. Buy just $8 in credits and you’ll receive a huge incentive to spread the word to your friends and family. You are now in a position to receive $4 in free credits (5 total) for every customer you refer to DubLi. DubLi literally has something for everyone, regardless of a person’s needs or buying habits. Watch for it to quickly become a household name as its appeal spreads across social media and online for years to come.