Today’s business owners are constantly challenged to stay in front of their target audience and I experience the same thing with my own business. Facebook makes it easy for us to reach our audience right where they’re hanging out.

Along with YouTube, Facebook is one of the most effective platforms for your video marketing campaigns. Second only to Google in terms of traffic, Facebook offers video marketers wonderful opportunities to promote brands, products, and services and provide incredible exposure for those who get it right. But creating a marketing video and posting it to your Facebook business page doesn’t guarantee success; you have to do a lot more than that to make your marketing videos stand out. To help you get the most out of Facebook video marketing, here are 10 tips that will allow you to reach a larger audience, increase conversion rates, and ultimately increase your sales.

End all your Facebook videos with a compelling call to action

Calls to action make your Facebook videos much more effective at converting viewers into customers. Integrate them naturally into your videos to direct visitors to your online store or landing page and you’ll increase your sales without looking like a marketing stalker.

Enhance your videos with keywords

Your Facebook marketing videos will have a huge impact if you carefully sprinkle them with relevant keywords about your brand, products, and services. Summarize them in bold and place them where they cannot go unnoticed.

Keep your videos short and to the point

Facebook video marketing is most effective when your videos are short, no more than a minute or two. Given that the average attention span online hit an all-time low of 8.25 seconds, short of a goldfish, it’s not hard to see why shorter videos sell better. Get to the point, use appealing images and avoid unnecessary repetition.

Pin an engaging introductory video to your Facebook business page

Did you know that Facebook allows you to pin a video to the top of your business page, where it will stay even after you post more recent content? You can use this opportunity to create a short video that introduces viewers to your brand and welcomes them to your Page. At the same time, you can use video to highlight a key product, service, or special offer that you’re currently offering.

Create highly targeted marketing videos

Through its suite of helpful analytics, Facebook puts at your fingertips the essential data and demographics you need to understand who the majority of your Facebook followers are and what kind of content they enjoy the most. Use that information, along with relevant keywords, to tailor your Facebook videos to the needs of your audience.

Use video series for continuity.

If you post Facebook videos sporadically, at irregular times, you can’t create a sense of expectation. That sense of anticipation is precisely what you need to convert viewers into customers, so focus your Facebook video marketing efforts on creating a series of videos where all episodes are connected and posted on specific days at specific times.

Turn customer reviews into effective marketing videos

Instead of presenting your products from your own perspective, present them from the perspective of satisfied customers. It’s easier to build trust and drive sales that way because consumers trust reviews from real people as much as personal recommendations. This is the endorsement of a third party. For best results, create a series of customer reviews covering all of your key products and services.

Embed unique discounts and promotions in your videos

A simple and effective way to increase the appeal of your Facebook videos, as well as incentivize sales, is to embed coupons, vouchers, and discount codes that your audience can’t get anywhere else. Also, add a sense of urgency to these special offers by giving them a deadline, so viewers want to act immediately after watching your videos.

Embed your videos in posts on Facebook and elsewhere

After posting a marketing video on Facebook, it doesn’t mean you can forget about it. Try to integrate it into your future posts whenever it’s relevant. If your video appears again and again, it can convince hesitant or indecisive customers, as well as refresh the memory of those who have forgotten. The likely result? More sales.

Consider outsourcing your videos

An increasing number of marketing agencies can now create animated videos for you that are specially optimized for Facebook. These videos can be more effective than internal videos shot with non-professional cameras or slideshow videos, and are much more memorable. Although more expensive to produce, these videos can return the initial investment they require by significantly increasing your sales.

Finally, remember that Facebook video marketing is an ongoing process that usually takes time to show results. Don’t give up on the idea of ​​Facebook video marketing just because your first few videos haven’t given you the desired results. Modify, adjust, adapt and keep doing it. Surely positive results will come. Now get out your camera and start recording!