fischer is a well-known and established German company with an excellent track record of delivering innovative building material products around the world. Since quality and reliability are some of the core aspects, fischer has always ensured that its customers get only the best support and to further confirm this, fischer was once again awarded the “Superbrand” award this 2018. Superbrand is a platform known throughout the world that certifies leading brands for their brand and excellence in service. This prestigious award has been highly valued by companies as participation in the “Superbrands” program has always been by invitation only and this status is awarded to these companies through a very rigorous vetting and voting process spearheaded by the council. from superbrands. This year, the event held at the Intercontinental Hotel in Dubai, United Arab Emirates on June 27 saw quite a few companies participate in this closed event, and the super brand council awarded fischer FZE super brand status for second year in a row along with some other big names like Dubai Police. “This is a great achievement for our team in the Middle East and for the entire group around the world, as it highlights our industry-leading practices and the quality of our support and services for our clients,” says Ms. Kusum Rawat , regional marketing manager for fischer Superbrands is a great platform for companies to stand out from the competition and also reassure our customer base of the excellence of the fischer brand and service. Staying on top isn’t easy and Fischer understands that. To ensure this, fischer has always been exploring new options to further develop the brand and has recently introduced some innovative new solutions, setting new standards in the global market in the field of steel and chemical anchors through its new capsule. fischer RM II. which can be installed directly without the need to clean the drilling hole and the FBS II reusable anchor, which is an upgraded version of the FBS screw anchor. fischer Middle East and Africa has also been exploring and expanding its base in the region with the launch of new operations in Kenya, Ethiopia and Tanzania, which will make it much easier for fischer to reach and better support its customer base in Africa. . fischer is also well known for its services such as on-site training programs and seminars, CPD-certified seminars, technical support and product demonstrations. If you would like more information about fischer and its services, you can do so by visiting http://www.fischer.ae