Space of the last frontier…

It is also a land loaded with floating metal objects that rotate the planet and send signals to our devices. One of these floating metal objects is a satellite designed to send radio programming to our receivers. In the United States, the only brand on the market is Sirius XM satellite radio.

Satellite radio is packed with hundreds of stations with programming ranging from hits to obscure music; discuss programming from conservative viewpoints to home design advice with Howard Stern. Essentially it is a medium that offers something for everyone. This is one of the reasons why it is becoming a very popular option for satellite radio advertising.

A common misconception about the medium is that it is “commercial free.” While music stations remain free of any satellite radio advertising, talk stations do not. They have several commercial breaks per hour, just like any talk show on AM or FM radio would. Programs that offer advertising options are quite diverse and offer advertisers a way to micro-target an audience with a specific interest.

How much does satellite radio advertising cost? The answer to that question will vary depending on the station you want to advertise on. Some of the more niche formats with lower audiences can run as high as fifty dollars per commercial, while major stations like Howard Stern can cost hundreds of dollars per broadcast because the reach of a station like this is so much higher.

Satellite radio offers small and medium-sized businesses with low budgets the opportunity to reach a national audience.

This is something new, because the price to reach a national audience on national television or on a syndicated radio show can be prohibitively expensive for most small and medium-sized businesses. With an initial budget of around 5k, almost any business can get their message out to the nation through satellite radio advertising. The message can also be directed to a very specific group of people depending on the programming that the radio commercial tunes into. Programming targets range from pet lovers to cigar enthusiasts to new moms and everything in between.

What was once the work of science fiction is now a medium that puts another tool in the arsenal of small businesses when they want to send an effective message to the masses on a limited budget.