It is very easy to create an ascension model for an online information marketing business. In this article I am going to explain what this model is like and how you can build one easily and quickly.

What is an ascension model?

With this model, you offer products that start with a low price and then gradually move up to a higher priced product.

There are advantages with this model.

As a product developer, and in particular for those just starting out in your information business, it’s much less daunting to think about creating a low-priced item than a higher-priced one.

For example, a $27 product sounds feasible, while a $490 product might sound beyond your capabilities.

By creating low-priced products first, you can build your confidence and also begin to understand what you can offer and how much you have to offer.

For your customers, using this model helps them buy something low-priced and therefore low-risk to see what kind of quality you offer.

Obviously, your lower priced products should reflect the quality and value that your customers would expect from a premium product. No matter what the price is, the quality should be the same.

credibility tip

Make sure that as you create higher-priced products, you let your customers see them so they don’t think you’re only capable of producing low-priced items. This is really important for your credibility and authority levels.

How to easily create an ascension model

An easy way to build this bottom-up model is to create 4 low-priced products on various topics in your niche and then combine them to produce the high-priced product. Another way to do this is to use those low-priced products again and combine them into a weekly or bi-monthly continuation product.

By taking what you’ve already built and packaging it into a higher-priced product, you can quickly and easily grow your product portfolio and price range.

The more low-priced products you create, the more ways you can repackage them into new products with different price points.

Another easy way to create a high-end product is to offer training and include your other products as training material to be used as part of the training program.

Submit a weekly training and then discuss this during the training element.