The global confectionery industry is constantly evolving to meet the requirements of today’s consumers. With global health concerns as a result of Covid-19, there has been a considerable increase in the consumption of confectionery products. More and more consumers are moving away from the traditional three meals a day to smaller portions. Indulgence in baking continues to be a growing trend with all its health benefits.

The changing trend in the clothing market

The global candy market is anticipated to grow at a CAGR of 3.45% in the coming years to 2024. The busy lifestyle of people has replaced meals with snacks. The changing eating patterns of consumers are an indication of convenience foods reflecting the growth seen in the confectionery industry. Chocolate remains the most popular sub-category item, with the Middle East and Asia Pacific as strong markets for exotic confections. Low-calorie, high-cocoa, ingredient-based confectionery remains the natural choice of consumers for health reasons. Sugar confectionery is the other popular segment.

industrial trends

preference for dark chocolate

In a recent Euromonitor forecast, sales of dark chocolate are expected to outpace those of regular chocolate. This shift will be the result of consumers’ growing inclination towards a healthy lifestyle indulgence, and dark chocolate with its nutritional benefits fits the bill perfectly. Manufacturers are also noticing the change and bringing out chocolates that have sweetened fruits and nuts instead of sugar.

plant-based snacks

There has been a growing popularity of snack bars with plant-based ingredients in recent years among consumers who favor natural and healthy products.

Focus on sustainability

Sustainability is now the area of ​​push for the confectionery industry, as well as for consumers who are willing to pay more for the investment made for the cause with an ecological approach.

Opt for snacks with nutritional value

Consumers are considering snack ingredients, calorie levels and flavors before making a purchase. They’re ready to offset healthy meals with nutrient-dense snacks, though some cultural influence on flavors is region-specific.

Growing demand for sugar-free confectionery products

There is a growing demand for sugar-free confectionery products among health-conscious consumers, such as the popular sugar-free boiled sweets. These items contain numerous health benefits, including increased energy and a sense of well-being.

Comply with dietary guidelines

Dietary guidelines are significantly influencing the food industry. The growing popularity of ketogenic diets and the adoption of a low-carb lifestyle have led to dairy products becoming the preferred snack option. There is a growing demand for single-serving options of cottage cheese, sour cream, and cheese cubes as part of a healthy snack.

a sweet future

The global snack food market is estimated to grow by $217.2 billion (source: PR Newswire). With the growing number of health conscious consumers around the world, there will be a marked shift towards healthy snacking. To keep up with this changing need, the confectionery industry is gradually developing.

Even with the health crisis and the global recession due to Covid-19, the snack and confectionery industry has constant economic growth. Consumers are willing to pay more for healthy snacks without giving up flavor. Consumers are looking for convenience food, and having healthy snacks on the go continues to be a great option for energy. To survive in the food industry, it is essential that companies understand the changing needs of consumers and act accordingly.