The word on Pokémon products right now is Pokémon Black and White. Kids (and adults!) are buying Pokemon Plush Dolls and Pokemon Cards like crazy. Especially popular in the card arena are the shiny suicune, shiny entei, and traditional Pokemon cards are also making a comeback. Pokémon spin-offs have been a huge success, and although the card game is second in popularity in the world (Mario, also Nintendo, is first), Pokémon is definitely the game with the most successful spin-offs. of the world.

Pokémon spin-off products include trading cards, Pokémon plushies, animation, and movies. Pokemon marketing has a lot of room to go. While there is no doubt that stationery, towels, t-shirts, banners and stickers already exist and represent only a small portion of the merchandising market, what other possibilities exist that could be added to the point of sale and market? from Internet? My guess is that if the older kids like Pokémon, the younger kids will too. Even college kids like Pokémon, which makes it a household word.

So I’m going to go ahead and throw my ideas ‘out there’. Developers may want to be on the lookout, as I offer these tips without trademarks. First of all, someone needs to develop a cool Pokeball. It has to have different settings like ‘spin release’ and ‘released pokemon release’ and it needs to be durable and a bit expensive. It also needs sound effects and it should come in different patterns and colors. The only problem with the Pokéball is that obviously a giant-sized Pokémon won’t come out like in the animation, but you could get a reasonably sized stuffed Pokémon; say, four times the size of the ball. The other big drawback is the hassle of stuffing the Pokemon plush back into the ball, but I bet Pokemon fans could have a lot of fun just tossing the ball around. If you’re familiar with the Bey Blade, you know it’s an inexpensive yet immensely popular toy. But a Pokeball that had a really nice spin might be worth ten Bey Blades. Kids can also compete to spin.

Other ideas I had are not as dramatic as the Pokéball. They include the usual gimmicks like Pokémon shampoo, Pokémon gummies, Pokémon hats, towels, lunch boxes, Pokémon-shaped toy chests, Pokémon cereal (Trainers’ Breakfast), and Pokémon vitamins (they recharge you). Well, the list goes on and on and I’m sure some of these products have already hit the market, but you get the idea. Pokemon characters are almost as popular as Disney right now and if I were a Merchandiser I’d be on it!