It’s easy to influence people if you know how to apply the psychology of persuasion. In this article, I’ll show you some instant persuasion strategies to persuade prospects to become buyers, using current trends and their passions.

Ready to use the power and psychology of persuasion to sell more products and get what you want from others? keep reading…

Instant persuasion using trends

If you can associate your product with the hottest trend, you are sure to achieve great success.

When a well-known international Olympic event takes place, you’ll notice that sponsors associate their product with the occasion. You’ll see them paying handsomely to get the right to claim their product is the “official shoe” or “official drink” of that Olympic event.

This psychology of persuasion is effective because of the law of association. You associate your product with something that is currently in fashion or in demand.

However, you don’t have to pay a high price to be associated with the trends. You can simply put information about the trend in your sales message that associates it with the product. For example, you can say something like:

“If you’re mentored by Mr. ABC, you’re on your way to becoming the Harry Potter of life coaching.”

Associate yourself, your company, your product or service with the latest current trends. Some websites will notify you when new trends or stories emerge.

They include:

news.google.com

news.yahoo.com

msnbc.com

cnn.com

cnet.com

To save time, you can subscribe to your RSS feeds to receive automatic alerts when interesting stories arrive.

Instant Persuasion Using Passions

Your friend loves magic and you are selling a course on how to make money online. You can incorporate the 2 themes together so that your material can be associated with your passion. You can say something like “This Houdini Internet Marketing Course magically lets you escape the rat race by teaching you step by step how to make huge profits online in the shortest amount of time.”

Again, this technical persuasion associates your product with the passion of your prospect. It is important to establish a good relationship with him first and, of course, to know his values ​​to get an idea of ​​what his passions are.

To know their values, you can ask questions like:

“What is the most important thing to you about (attending this event, buying this

races etc)”

“What do you value in a (business, car, etc.)?”

Now that you know how to apply the psychology of persuasion using tendencies and passions, how will you use this knowledge to be successful in your endeavors? Here’s a tool you can use to predict the potential popularity and origin of a trend:

http://www.google.com/trends