Some people may believe that content is content. However, the truth is that some content never gets old and other content can only be used for a short period of time (or at least for a short period of time once a year). You’ll certainly get the most bang for your buck by posting only evergreen content, though there’s certainly justification for writing time-sensitive content in certain cases. The fact is that both types of content have value and a combination could be what you need to post.

The pros and cons of each type of content

If you decide to write time-sensitive content, one thing that is certain is that it will attract a lot of readers. Most people are interested in reading something modern and exciting. However, your biggest challenge, perhaps, is writing evergreen content that is just as exciting.

Statistically speaking, trending content gets more attention than evergreen (short-term) content. However, evergreen content offers much more mileage than time-sensitive content. With time-sensitive content, the novelty will eventually wear off for readers. Evergreen content is generally more memorable to readers over time and that’s one place it’s much more valuable than trending content.

Making the Right Decisions for Perennial Issues

There are several drivers you should use when it comes to choosing which evergreen themes you choose to write about. First, you need to determine exactly who your target audience is. You also need to determine what type of content they are interested in reading (and need to read). The last (and most challenging) issue is making sure your evergreen content really does stand the test of time.

Evergreen Themes are a bit more general than Trend Themes, although they do contain enough detail to be a good representation of that particular theme. When writing an evergreen topic, you’ll include more basic (background) information than you’d share in a trending topic. That is due to the nature of what it is.

Pay attention to search engine optimization

Regardless of the content you write, you still need to make sure that it is optimized for search engines. That means you need to use the most effective keywords and key phrases. You want your business to appear at the top (or at least near the top) of the search engine page so that other people can easily find you and your business. When it comes to choosing the most appropriate keywords and keyphrases, you should choose those that you are sure other people will use in their searches. Then you need to use those keywords and key phrases in your article title and teaser paragraph. However, be careful not to include too many keywords and key phrases in those two elements of your article.

Another important way to optimize your content is to include high-performing backlinks. You will want to make sure that your links are not broken and that they take your readers exactly where you want them to go. You want to give your content the perception of always being up to date (though not time sensitive). Nobody wants to read outdated content, of course.

Always keep your content engaging

Evergreen content has many positive qualities. One of those attributes is that not only is it not time-sensitive, but it can be reused as much as you want (as long as you don’t use the same content too often). One of the other important elements in both types of content is an effective call to action (CTA). If you repurpose evergreen content, you can still make your CTA new, exciting, and relevant every time you post that particular article. Not only do you want your content to consistently attract readers who are loyal to you, but you also want your content to attract new readers who are trying it out.

If you play your cards right, they will also become loyal to you and your brand. It’s not enough that you just post content (no matter how valuable it is). You should continue to participate in the discussions that follow that post. You can ask questions that make you reflect and/or leave interesting comments or ask for the opinion of other people. Everyone wants to be made to feel that their opinions matter.

Conclusion

A mix of evergreen and trending topics will probably work well for you, and before you know it, you’ll have built a loyal following that will stick with you over time. New and innovative content can be very attractive, but sometimes people prefer “slow and steady wins the race.” If your content is valuable and helps your readers solve their problems, they will seek more help in the future.