1. Do not complete a transaction if the authorization request was rejected. Request another card from the customer or offer another payment option such as electronic checks.
  2. Enable duplicate checking within your gateway. This prevents the same transaction from being charged more once, eliminating potential chargebacks that can be due to duplicate transactions.
  3. Fully disclose refund, return and cancellation policies Make information easy to find on your website to ensure customers are aware of your policies. If a customer decides to return or chargeback, the merchant’s full disclosure of returns and refunds prior to the sale helps the merchant win disputes.
  4. Customer email receipt after sale. Use your business name and clearly describe exactly what the customer will be charged for.
  5. Cancel recurring transactions immediately if the customer requests cancellation. Send the customer an email confirming that the product or service will be canceled on a specified date.
  6. Communicate with your customers. For example, if there is going to be a delay in delivery or merchandise or service, notify the customer immediately. This helps avoid a chargeback for “merchandise not received” or “service not performed.” And good communication creates loyal customers.
  7. Ship the merchandise before loading the card. When customers view a transaction on their statement prior to receiving merchandise, chargebacks occur.
  8. Use the easily recognizable merchant name and customer service number as a descriptor. This allows cardholders to recognize transactions on their statements and makes it easier for them to contact you, rather than their bank, if they have any questions.