Internet marketing and digital advertising have gained prominence in recent years like wildfire. With the massive digitization of the media and entertainment industry, among many others, internet marketing gained prominence. It has grown to become a popular choice of advertising strategy along with banners, billboards, and commercials, etc. Every day, with more than 3.5 billion search queries, there is no doubt that internet marketing strategies are among the hottest topics.

So, here we are going to list the top 5 internet marketing strategies to implement in 2019. They are listed below:

1. Chatbot Marketing –

In this age of being a busybody, running a business and interacting with each and every customer becomes a real challenge. This is where chat bots come into play. You can create your own chat bots, with automated replies via text or message, and the customer won’t even know if they’re interacting with a customer support provider or a bot.

Facebook messenger connects more than 2 billion people, so Facebook chat bots have become a real and popular solution to boost the digital market. Since chatbots can be used to generate a human dialogue, they can be used to respond to customer inquiries, disseminate important information, and provide user-friendly assistance to the buyer/page visitor.

2.SEO-

Search engine optimization is the best way to stay at the top of the search list by using and enabling certain keywords that increase the hit score depending on the type of business. For long-term strategies, this is possibly the best way out as it is also profitable. The investment is not indefinite as once a site is ranked, it will remain so; increasing the influx of traffic and, in turn, increasing sales. If a company is looking to outsource a digital platform, opting for SEO is certainly a suitable option, given that it is regularly maintained.

3.Inbound Marketing-

Human judgments integrate emotions. Therefore, emphasizing the attachment of value and feelings to a product and not just superficial advertising also plays an important role in successful digital marketing. Not interrupting a customer’s thought process, but giving them personalized product options is the foundation of inbound marketing. It is also a long-term investment, with high returns if the market holds up consistently.

4. Influencer Marketing –

People today are not only looking for the popularity of an influencer but also the quality of the follower. Classic marketing strategies such as word of mouth marketing and promotional marketing are now becoming popular in the field of digital marketing. An advocate influencer who educates and convinces people who are completely removed from the world of advertising does a great job of winning organic customers. Reaching the masses on social media, promoting a product and creating a good community of internet users in bulk, influencer marketing is certainly a bold and new technique.

5. Digital public relations

Everyone, nowadays, spends a lot of time on digital platforms. With a lot of spam messages and time-consuming news and content, digital PR plays a huge role in creating a niche for brands and businesses. Although it is not a very new technique, and public relations goes back to the beginning of marketing; still, public relations cannot be ignored. It’s just about the right exposure to target customers in a positive light. A personal brand can also be popularized using digital public relations. It requires less work than traditional public relations, but it is more effective.

Due to global digitization, internet marketing strategies such as those listed above have grown to become prominent contributing factors in the field of media and mass communication. The better you figure out your strategies, the better chance you have of hitting the boulevard of success.