It’s that time of year again when we start looking to the future to find ways to increase sales and profitability for the coming year for our businesses. This can be done by looking at the various areas of your business, from past sales to planning, marketing, leads, presentation and display.

Increasing your sales for 2008 is something your sales team can do, but there are plenty of other activities that can easily make it happen as well. So here are seven ideas to get more sales and increase your profitability:

1. Check where the money is by reviewing past sales. Look at the product lines and suppliers. What sells well, what sells only occasionally but makes sales elsewhere, and what just doesn’t make money and takes up space? Space wasters must go. Get the open space for products they sell and increase your sales immediately.

Which vendors offer you good prices, good-selling products, and are easy to work with? Which suppliers are difficult to deal with, the products are not selling and could improve their prices? Go with the providers that are best for your business. Supplier relationships make a big difference, and with the opening of the internet, you now have so many more options.

2. Use a planner for the coming year to write down sales events such as Valentine’s Day, Mother’s Day, Father’s Day, Christmas, festivals, special events, your calendar of local trade shows and wedding expos and seasonal articles in local media. By knowing when what’s happening is happening, you can be ready to take advantage of the best selling periods with your marketing efforts.

3. Look at their website and if they don’t have one, get one. A website can be as simple or as complex as you want, but it will always be growing and changing, so it is not a static marketing tool, it is a constantly evolving and developing 24/7 marketing tool. of the week that can seriously increase your sales.

If you already have a website, take a look at your internet marketing strategy for 2008. What do you want to achieve and where do you want to spend your energy? Within a year, depending on your marketing budget, you can typically develop 4-8 key internet marketing plans that can then be steadily maintained and increased for years to come. This includes keyword and search engine optimization, pay per click advertising, classified ads, article marketing, directory listings, link sharing, social bookmarking, and of course affiliate marketing. Due to the variety of options and how they are integrated, you should only focus on a few at a time. It’s the focus on key marketing initiatives over a 12-month period that makes the difference and increases sales.

4. Communicate with your customers with newsletters. Building long-term, profitable relationships is vital to increasing sales by communicating with customers about what matters to them about your business: new designs, sales, promotions, contests, visiting designers, industry news and special events. A regular email newsletter is inexpensive, displays color images of designs, increases online sales as well as store sales, and also gives you the valuable environmental angel of being electronic. You can also have a small number of well-designed printed newsletters available at your jewelry counter for customers to pick up.

You can build your email newsletter customer list through consistency; When customers sign credit card receipts, they offer to join the newsletter, have a membership club, host contests, and have an online sign-up box as well as one at the counter. You’ll have thousands by the end of the year.

5. Find your sales opportunities How and where do you sell your jewelry designs? You can increase your exposure through an online jewelry store, participating in trade shows and expos (I find bridal shows great for finding new clients), party planning presentations, TV shopping networks, mail order catalogs, and more. be at local fairs and festivals.

6. Ask your customers what they want and what they think of the products, as well as how and where they buy with a survey. You can run online surveys within email newsletters and in your online jewelry store, as well as have printed surveys that customers can quickly fill out at the store or at the exhibition booth. Surveys are good for quick answers that can show you trends. By knowing what customers think and want, you can better target profitable jewelry lines and stories and increase sales.

7. Presentation is very important, so whether you are designing displays for your jewelry, trade show display booth, home jewelry display, party plan business, wedding display, or craft display, you need to make sure make sure your display looks great. So look at how you’re displaying them; Does it attract customers? Does it display earrings and necklaces in a fresh and seductive way? Do jewelry displays look worn? What about colors? Do they compete or complement your inventory? your customers, suppliers and competitors?

Investing in portal jewelry display stands that attract customers while displaying necklaces and earrings at their best can pay for itself in increased sales. I know that by using a range of decorative earring holders, my sales increased because customers like them and there are more opportunities to talk to them, which increases sales opportunities.

So review your business plans for 2008 to find ways to increase your sales and profitability because anything is possible when you want it to happen. Examining the various areas of your business, from past sales to planning, marketing, sales opportunities, presentation and display, can create the fresh look your customers will respond to while giving you and your team of sales that new inspiration that makes the difference.