The mobile apps that are successfully carving a place in the market are the ones that are good at converting users. However, not all apps are sure to have great conversions until their UI and UX are well-optimized to entice users with calls-to-action. Good features and attractive looks are not enough for a mobile app. You need to make sure that you keep it in line with the best conversion optimization rules. Surely, for that, you need the help of one of the most experienced mobile app development company with expert developers to take care of the UI and UX aspects.

But starting now, let’s go over some of the key conversion-driven strategies for your mobile app that will help your app sales and revenue grow.

work on speed

If there’s one undoubted way to increase your mobile app conversions, then it’s ‘faster loading speed’. While research studies by key authorities have found that nearly 49% of users abandon a site or app just because it’s slow, you should think about the speed aspect as the number one factor in improving your app conversions. .

Use of attractive images.

People look before they read. Yes, apparently that’s true of all online media, including websites and apps. So if you’re not putting out enough good images or compelling visuals that users can connect with, you may be losing a lot of users. Short content with images is better for persuading users. Make sure every page of your app, from onboarding to checkout, has images, quirky graphic illustrations, or icons to make it look more convincing.

Navigation and advanced search

Try improving your app’s search functionality with autocomplete, autocorrects, keywords, or product suggestions. It means that as users type anything into the search box, they will get all the relevant recommendations at once and that helps them get their desired products/services pretty quickly.

In addition to optimizing for search, make sure your app navigation is also pretty smooth, especially navigation through the menu. There should be effective filtering options, good categorization of the products or services, and a direct link to pay from the menu.

Don’t forget about push notifications

Well, push notifications are a great way to win back the attention of your old or existing customers from time to time. Send them push notifications informing them of a new sale, new product listings, additional store opening, etc. All of this will make your customers feel special and valued and may influence them to buy again.

Push User Generated Reviews

The positive and constructive reviews your app receives from existing users have a huge role to play in conversions. It makes your app look more credible and builds a feeling of trust in new users who have just installed your app. So make sure to implement a feature to prompt users to rate and review your app after a few sessions.

By following all these proven ways, your mobile app developers will certainly let you see an increase in your app conversions. However, following these is not always enough to maintain consistency in conversions. You need to keep a close eye on application performance and analytics to understand user behavior and decide UX strategies for the future.