What are backlinks? Backlinks are links to a given website placed in various places across the Internet. Strategically placed backlinks help the consumer locate the information or products they need. Due to this factor, backlinks are valuable and play an important role in the online business world. In today’s ever-evolving technology-driven business world, a business essentially doesn’t exist without a legitimate and stable online presence.

The modern consumer is incredibly dependent on the world wide web. Increasing exposure online can be incredibly profitable for businesses that offer goods and services of all kinds. SEO, or search engine optimization, is an online marketing strategy used to increase the chances that a website will appear on the initial page of a given Google search query. In case you didn’t know, getting on the first page has been shown to be exponentially more profitable. So what are backlinks and how do they fit into all of this?

Using backlinks for SEO

What are backlinks in the eyes of popular search engines? Google hosts a carefully calculated algorithm that is used to estimate the value of a website. When a search query is referenced, this value is judged on its quality and relevance. The concept is quite simple. Obviously, Google’s goal is to provide Internet users with the most appropriate search results. This is where the algorithm steps up.

When calculating the relevance and essential value of a website compared to a given search query, Google takes a close look at a number of contributing factors. Among these factors is our new friend backlinks. Google not only looks at the number of backlinks a page has, but also takes into account the quality of the backlinks.

Importance of quality and quantity

Backlinks hosted on high PR websites like YouTube or heavily populated article directories rank high in the quality department. Google recognizes these websites and various other high-traffic web forums as authorized websites. Because of this, these specific backlinks are worth more than average. Note that this is not to say that some backlinks are useless. In general, the more backlinks a website has, the more traffic it receives and therefore becomes more and more relevant.

Using tools to generate backlinks

Accumulating large quantity and quality backlinks can be difficult for a new website or blog. Internet marketers often use article marketing tools to create backlinks. This is essentially the process of off-page search engine optimization. These tools can be used to post backlinked content to thousands of websites.

While these tools can save you hours and headaches, it’s important to use them properly. When promoting a young website or blog, it’s important that you don’t hit Google right away with thousands of backlinks. Doing so raises a red flag and decreases the legitimacy of your page in the eyes of Google. Therefore, it is important that you do what is called dripping. This basically puts your backlinking on a schedule that seems natural and not automated. Doing it efficiently will certainly result in organic website traffic.

If you are looking to make a profit online, learning how to build backlinks is a must. What will backlinks mean for your business?