comfortable colors

Due to the current situation, jobs have become increasingly digital and many people spend most of their time working on their computers. For this reason, it is common for users to experience eyestrain after staring at their screens for several hours. With this in mind, web designers use color palettes that are easy on the eyes.

This is why the dark mode trend became popular last year. This counteracts the whiteness that dominates the computer screen.

In the coming year, web designers will be looking for the middle ground between extreme dark and light colors. They will make use of soft color schemes like pastel blues, warm browns, greens, and light pinks. In this way, website colors will be less harsh compared to solid black or white for comfort and peace of mind.

All in all, this trend clearly indicates that future web designers will prioritize accessibility and convenience over impressive innovation.

web design for a cause

The COVID-19 pandemic, as well as stay-at-home orders, have paved the way for people to take refuge online. Businesses with brick-and-mortar stores have switched to online sales in order to survive, while business meetings and conferences, as well as social gatherings, take place online. Web designers have risen to the challenge by coming up with meaningful and impressive designs.

In 2021, web designers will step in to help people around the world get through these tough times.

Therefore, the web designs of the companies will focus on their virtues, which include their effort to support themselves and their involvement with their community, among others. In this sense, brands will use archive photos that show real and different consumers, increasing digital spaces that make social causes known through visualizations, simulations and other means of interaction. There will also be an increase in DIY methods and resources to allow people to create their own website.

Web design aims to provide a great user experience, which in 2021 will emanate from common causes and shared values.

Displacement transformations

Every time users scroll down a page, they are not only navigating it, but also interacting with it. Things they do, like moving their fingers on the mouse, elicit a response. These types of interactive actions are a way to participate and every time they are part of what is happening, there is a better chance of gaining their interest and commitment.

A subtle way for users to interact is through scrolling, and in this regard, web designers are developing the visual feedback that users receive every time they scroll. They do this by making changes to entire color palettes, complex animated transitions, and big design changes. In general, they will think of more ways to make each scroll feel like they are visiting a new page or a new website.