Although its history dates back to the 1970s, it wasn’t until the 1990s that the Zoo York Clothing name clearly took fashion shelves by storm. Since the founders of the design came primarily from the sports fraternity, it was not surprising that most of their original designs were primarily outdoor outfits that appeal to sports personalities and other casual-sector personalities such as musicians, disc jockeys and skaters, among others. .

Since the aforementioned groups are the main stakeholders in this design, it was not long before the brand became a street label, as it mainly appealed to young people and celebrities, a factor that made its publicity it was obvious. Zoo York didn’t need a lot of publicity to compete with the fashion industry. Unlike some cases where celebrities are used to advertise a product, Zoo York Clothing as a brand resonated with celebrities and most sports personalities and entertainers, making it an easy product to advertise. The rest of the masses automatically followed suit, making Zoo York a force of recognition both in the United States, where the design was born, and around the world.

As of now, the brand has gained prominence all over the world grabbing a very considerable part of the international skatewear market share. The company uses sports fairs such as skateboarding to increase the popularity of the brand, mainly because a group of graffiti artists and skateboarders pioneered the brand. They called themselves the “Soul Artists of Zoo York”. It was from the efforts of these artists to mark the streets of New York that they discovered the need for a stronger identity that led Rodney Smith and Bruno Musso to start using closed skateboards; this was in 1986.

His vision of keeping the spirit of graffiti and skateboarding alive gave birth to the first official company on the Northeast scene with a team of unique skaters. With the end of closed skateboards in 1991, Rodney teamed up with designer Eli Morgan and created the Zoo York brand. They were later joined by Adam Schatz, who helped take care of financial matters. Since then, the company has experienced growth at a very commendable rate.

ZY designs all kinds of body outfits, from shoes to hats. Her collections include shoes, pants, coats, jackets, hats, socks and all other outfits for both men and women. Zoo York has taken away a large part of the usual clothing of teenagers and young people who enjoy and adopt the lifestyle and urban clothing of New York. This further increases your sales as this group is the most popular in most communities. With such a vast collection, you’d hardly miss an outfit to your liking at ZY. Even with this level of success, ZY’s designers continue to develop newer outfits to keep up with emerging trends in streetwear, a factor that ensures they remain at the forefront of the clothing and design industry.