Does all internet marketing sound Greek to you?

Not anymore! I will show you some of the best Greek marketing secrets and the best part is that you don’t have to travel all the way to Greece to discover these secrets.

Let’s take a look at just 10 of the best kept secrets of Greek internet marketing:

1.Investigation

The first thing to do, before you even think about web design, is to do some proper market research on what you plan to offer on your website – do you offer a product or a service? Are you just offering information? Who is your target customer? Is your product or service aimed at a specific group of people? Where are they out there? (Facebook, Forums, Blogs…?) All this information is very important for the correct design of your website. A very useful tool for keyword research is the “External Google Keyword Tool”. Just go there (google it), select Greece-Greek in the preferences, and then using the right keywords, you can find what the Greeks are looking for!

2. SEO

Have you heard of the term “SEO”? Well, it stands for “Search Engine Optimization”, which means that any information you have on your website must be friendly for search engines like Google, Yahoo and Bing to find and “crawl” it. The design of the site and even the HTML code play an important role. Also, you will need a lot of good links from other related Greek sites. You can search for “Greek Directory”, “Greek Article Directory”, “Greek Website Directory”, “Greek Blog” and then your keywords to find places where you can link to your site.

3.AIDA & WIIFM

The first thing you want your website to do is grab the attention of visitors in less than 10”. A is the first part of the famous marketing principle called AIDA (Attention, Interest, Desire, Action). Greek internet marketing not only designs their websites but they do it in a way that makes it interesting for the client or visitor. Clients always ask the question “What’s in it for me?” when they visit a website. Your home page should be interesting enough to grab their attention and really make them want to learn more about your products and services.

4.Traffic and statistics

What good is having a website, if no one visits it? More importantly, you need to have enough information about the traffic to your site so that you can analyze the data and understand the type of visitors you’re getting. Based on such analysis, you can add or remove certain information from your site or make changes where necessary so that you can attract more customers to your site and make more sales.

5. Frequent updates

An interesting website has to display the latest content and provide useful information to visitors. If your website is not updated regularly, people will eventually lose interest in it and stop visiting it. If you don’t have the time or resources to do it, leave it to more experienced professionals. Also, if you don’t update your site regularly, you will lose your ranking in Google!

6. Return on investment – Return of investment

Everything you do to promote or advertise your site comes at a cost. It can be time, it can be energy or it can be money… It is not important how much you spend but how much you earn due to this cost. This is called return on investment.

7. Combine methods

If you want to promote your website and reach as many customers as possible, you should explore every avenue to do so. Email marketing is also a good option to do this, as emails are sent to potential customers with details of what your website has to offer, and the best part is that the cost is almost zero! The same goes for other methods like social media and viral marketing.

8.Optimization of social networks

Don’t keep a low profile. Get out there! Promote your site and connect with other people and businesses. Social websites are a great way to increase visibility and drive traffic to your own website. Important websites that fall into this category are Facebook, Twitter, MySpace, etc. There are many Greek sites like Zoo.gr and Greek social bookmarking sites like Diggare.gr, Buzz.reality-tape.com, Digme.gr, Bobit.gr and more… A great place for B2B opportunities is LinkedIn.

9. Web Directories and Niche Directories

One of the most important things you need to do is submit your website to web directories. These are repositories of information and make it easy for your website to be indexed and ultimately found on the internet by search engines. Good directories are, for example, Pathfinder.gr, In.gr, Robby.gr, Forthnet.gr and InternetSites.gr.

If your business is niche in nature (such as a doctor, lawyer…) you can also find niche directories and forums to participate in, submit your site and maybe also place some banners.

10. Article Directories

It is also worth writing useful articles to promote your business and then submitting them to article directories. It’s easy to find Greek article directories if you use google.gr and search for “submit article”, “article directory” or the same Greek search phrases.

Some of the best Greek article directories worth checking out are Arthra.net and EzineArticles.gr.