Myth #1: It’s hard to have category and product pages

So, misconception number one, and this is one of the biggest right now, because we know how important it is to embed direct links on product and category pages for increased search visibility.

But the first misconception I’d like to dispel today is that adding these links to product and category pages is difficult. That is, in truth, absolutely false. It is very likely that you can do it. All you have to do now is make sure you give people a compelling reason to link.

Myth #2: Top-tier news sites only provide untracked links

Let me tell you something: this is absolutely wrong. For a variety of different projects, we’ve received several links from top-tier sites from a variety of different writers, journalists, and for a variety of different readers. Being aware of this and being prepared before sending the campaign is the best way to overcome this obstacle.

There are editorial policies within top-tier blogs. You may be collaborating with key contacts, webmasters, and authors to find out what those editorial policies are so you can balance the needs of internal stakeholders and customers.

You must perform an analysis. When you start looking for individual journalists and writers, see if they link. Nine times out of ten, you’ll be able to tell if there’s a chance of getting a link by reading three or four of your previous posts. That begins to give you an idea of ​​what your editorial policies might look and feel like. Then, of course, you need to be prepared to give them a reason to link, which is the most crucial point to remember with this second one. If you need help with this, there are plenty of Canadian SEO services that can make your life easier.

You need to give them a reason to do so, whether it’s a good data visualization campaign, an offer, or some ideas about your client’s website or your own brand. You have to offer them something to make them want to use the link in their post.

Myth #3: You can only submit presentations early in the morning

This is, once again, a total fabrication. To name a few, some of our most popular campaigns have run in the evening, after lunch and before the evening editorial meeting, and we’ve had great success running our campaigns on a Friday afternoon if they’re a little bit of fun. and happy.

As a result, I would like you to throw the alarm clock out the window. Journalists shouldn’t pressure him to get the email in his inbox before 9:00 am, at which point he would step back, do some research and experiment. He does some A/B testing.

Myth #4: Relevance is not king

But today I would like to dispel the misconception that it is not the king that is relevant.

Last month in February, John Mueller posted a short snippet emphasizing that having one high quality relevant link is the equivalent of having hundreds with lower DA and less relevant.

This gives you a better understanding of Google’s address. That is a clear indication from both John and Google that we need to think about relevance, and the term “content is king” needs to be changed to “relevance is king”, because brands will be rewarded and their search visibility it will definitely improve as a result of having very important and high quality followed links pointing to the domain.

Myth #5: You can’t ask for a link

You absolutely can request a connection from a webmaster, a writer, or a journalist at a top-tier publication, whoever they are, if they’ve covered your material, your campaign, your ideas, or whatever. As I mentioned earlier, not every bureau, investigator, or journalist will provide you with that connection if you ask for it.

However, if you don’t ask, you won’t get. Therefore, you may receive a no-track link. A link may be added in a couple of weeks, for example. It is important to behave in a courteous and respectful manner. Don’t be picky. But if you send a short, simple note to the writer after a coverage or article is published, thanking him for his time and saying it’s been great working with him, and then saying it would be great if you could give him full credit. brand by linking to XYZ or whatever your campaign or landing page is, they’re likely to do one of two things: tell you no, it’s not what they do, or add it.

Here, there is a 50/50 chance of success. But it is worth taking the risk and giving it a try. These are the top five myths, all of which are still very relevant today. They are the ones who attract a lot of attention on social networks. Get in touch with your Toronto SEO Firm to help you with this while you focus on your bottom line.