Shecy Pearls, which has been successful in the Chinese jewelry industry for more than thirteen years, has just opened an online store in 2006, which is growing at a fast pace. Now it catches up with many of its competitors and becomes a leading online pearl jewelry supplier in China. “We have a positive company culture,” says Paul Yin, CEO of Shecy Pearls.

25 is the average age of Shecy Pearl’s staff, each with at least a bachelor’s degree. They are full of ideas, energy and enthusiasm. “Everyone in our company can openly suggest their own ideas. They are very hard workers. I always see them working late.” says Paul. “Well, they are hardcore players too! We have a monthly paid day out in our company’s program. On this day we play sports, go hiking or go to the American cinema, etc.” He showed some of the photos of him, which exude youthful spirit, fun and unity. This is the Shecy Pearls culture: be a hard worker and a big player. The culture of a company is very important for its development. Intelligence and ability are not the only essentials. When they are given the opportunity to release work stress and improve communication with their colleagues, they will achieve high performance during their work. “Managing your people comes before managing your business,” says Paul.

“Well, we also encountered a lot of difficulties at the beginning, but we understand very well that it is normal for an online jewelry. People are hesitant when they decide to pay a lot of money in a new online store. Also, Chinese Jewelry is not always the first choice for jewelry lovers, especially western ones, due to people’s traditional suspicion of its design and quality.In order to eliminate the suspicion of customers, the guaranteed quality of our products is the most important thing.And we also offer Unconditional 90 days 100% Money Back Guarantee.” Shecy Pearls has a large collection of all kinds of pearl jewelry in a variety of colors, sizes, and shapes. “Our South Sea pearls are mainly imported from Australia; Tahitian pearls come mainly from France. We also import 9mm or larger Akoya pearls from Japan. Our freshwater pearls and small Akoya pearls come from China “. says Paul. “We spent a lot of time traveling to select pearl suppliers in the beginning. That was really a difficult time for us. Now we have our stable and reliable pearl suppliers. We are very happy with the quality of the pearls we receive.”

“Another factor in attracting customers is our price. For the same quality of jewelry, our price is much lower than other stores in this industry. As a major importer of some sea pearls, we have been offered a very cheap price. We design and make our own jewelry too. There are hardly any middleman costs worth worrying about,” says Paul.

In fact, there were already many similar businesses in China when they started. “To compete with them, we had to find out what they miss and what we can do better. We found that their websites aren’t impressed enough and they don’t have an established brand image.” Paul said. The Shecy Pearls website is characterized by being user-friendly, knowledgeable and eye-catching. It is worth viewing to learn pearl knowledge, gift ideas or just appreciate the beautiful images of pearl jewelry. Shecy is her brand name, inspired by an ancient Chinese beauty, Shecy. In China, Shecy is the name of one of the most beautiful women in China’s long history. Her name is always associated with pearls. Good quality and a significant brand name are bound to build a successful company image.

Although Shecy Pearls is still in a development stage, its future is bright because it has not only beauty, but much more.