Every entrepreneur who runs their own small business thinks they have the best customer service, and yet if they surveyed their customers, they might find out the truth about how happy their customers really are. When I do small business customer service surveys, I am always amazed at the difference between what the business owner thinks about their own customer service and what the customers really think.

Another interesting point is that many customers who no longer do business with the company had a bad customer service experience and instead of telling the company, they told 20 of their best friends about the poor customer service they received. . These customers will generally not participate in customer surveys because they are no longer customers or because they are not the type of person who would bother to complete a survey.

Your business customer service and the truth about happy customers can be completely different and perspective based. From the customer’s point of view, they think your customer service is lousy, and from their point of view, you think you’re doing the best you can and still making a profit.

It’s amazing how many little things you can do to improve your customer service, which will change the customer’s view. Sometimes it’s just a smile on the face of the person behind the counter. I want you to go home and think about this tonight and consider what I have said. Thank you so much.