I was recently asked to give a talk for my good friend and co-author
from our best selling book in Singapore entitled Get Rich Now: 15
Strategies of a self-made millionaire, Dr. Dennis Wee. (Dr. Wee is one of
Singapore’s most famous businessmen. Despite not having completed his
secondary education, he managed to start and build his own real
real estate company, Dennis Wee Group, to become one of the leading real estate companies in Singapore.
real estate companies that generated sales of S$3.8 billion in 2006).

He wanted me to share some marketing secrets with his realtor.
agents and I was more than happy to do it because I think there is a lot
more than agents can do to position, brand and market their services.
Unfortunately, most agents, whether in real estate or financial services
(insurance) or any other industry, they tend to see themselves as a
seller This perception of themselves is limiting their growth and income!

Thinking that they are only sellers, they do not see the
chances to grow their careers in full-fledged businesses. exist
many more benefits for someone to think big and build a great business,
compared to simply existing and making a living. Donald Trump said: “Yes.
you’re going to be thinking, you might as well think big.” But that’s
Another topic for another session.

Here, I’ll show you some detailed examples of how an agent can
differentiate yourself using simple positioning and branding
strategies I have used with other clients with great success.

Many people perceive that being an agent in any industry is like being
a salesman. Someone who is always in competition with everyone else.
thousands of vendors in the industry. To some extent it is correct.
Those other agents are also looking for the same deals as you. It’s
it’s a matter of who gets the deal first. So they go relentlessly
over there to cold perspective.

Now, I’m not a fan of cold prospecting. For me, cold prospecting is
like banging your head against the wall, hoping it will come crashing down on you
it starts to bleed… most people end up very disappointed. Why
Do you think new agents don’t last long? I strongly suspect it is because
they realized that their heads cannot go against the wall.

But there are ways to turn the table. In my talks I like to ask
the audience: Would you rather work hard and look for prospects, OR
Would you rather let your prospects search for you?

The answer is obvious.

But more than having less work and an easier time, there are
deeper psychological benefits of being able to let your prospects seek you out
instead of cold prospecting. Simply said, when you search
someone, you will be open to the person’s ideas, advice and experience.
That is the reason you seek it out in the first place: to be an expert.
tip.

There will not be the wall of resistance that you have grown accustomed to when
cold leaflet. In fact, now they are the ones jumping through hoops to
look for you in your domain. Man, it’s always exciting to talk about
East!

Believe me, it’s a whole new paradigm. Imagine you become a celebrity
overnight and people are trying their best to get in touch
with you. Think of reality TV stars like Survivor and American
Idol… He’s that powerful!

So how can you achieve that?

Let’s look at a typical scenario:

You’ve probably opened your mailbox day after day just to
find it filled with reams of brochures from various real estate agents. Single
take a closer look. You will notice that they all claim to be the
“specialist” in the area. Now if everyone is a specialist then you do
does it matter who you call? Absolutely not!

“But I am different from the rest. I have more experience, quality,
etc…” he protests.
Let me be honest. It doesn’t matter who you are or what your
background is. If prospects don’t recognize you right away, you’re just
like all the others. It doesn’t matter how different you think you really are.
Repeat after me: if you’re like everyone else, you’re a nobody.

Remember: this is your perception, not yours.

So instead of being just another specialist in the field, be different. so far
I have not come across any agent who positions himself as the
specialist to serve “first time home buyers”. Do you think that’s powerful?
Absolutely!

First time home buyers are inexperienced. they don’t know what to do
wait, how will the whole purchase process be, how long
take, what possible setbacks may occur, etc. are in a place where
they don’t know what they don’t know. Do you think they have different?
needs/concerns compared to those who have bought a home before? Of
the race! If you can gain their trust, do you think they will seek
for someone else?

The point is this: you have the information that first-time buyers are
looking for (in fact, all real estate agents should know these
information). But letting them know that you are the expert who can guide them
them through the entire process safely, in itself, will earn a closed
agreement.

You may need to make some minor changes to the way you do things,
such as explaining the buying process more thoroughly, going through the
essential details you won’t normally need with experience
buyers, etc. But all this will help to consolidate your position and
brand as the expert to serve first-time buyers. And once your mark
goes out, you will be busy with so many referrals for other people for the first time
buyers Is the first-time buyer market big enough for you?

Once you’ve established your brand, it’s easy to market your
services. You can easily get the advertisement which was impossible before
for you. If the media wants to get an opinion on what first-time buyers
they think about a new housing policy, who are they looking for? They will do it
interview the expert (you). And after appearing in the media, you will have
gained even more credibility. Can you see how this will snowball?
your earnings?

It all starts with creating a powerful positioning, brand and
right marketing strategy for you.

What other positioning can differentiate you? What if:
o The real estate investment expert (investors love working with those
who understands your investment needs, someone who is not just another
agent); Prayed

o Specialist in divorce cases (they definitely have different needs such as
compared to regular buyers); Prayed

o Enhancers or degraders; Prayed

o Serving only those looking for high-end, luxurious homes worth $XX
quantity and above (your service should, of course, reflect that); Y

Many more!

As you can see, creating powerful positioning is critical to gaining
your prospects to start searching specifically for you. I assure you that I am
is not an expert in the real estate industry. But I’m an expert
positioning, branding and marketing. These same principles can be applied in
other industries, such as the financial services industry, perfectly
right.

So start ranking today!