Whether you design your own business card or have it done by a professional, there are several attributes you must have in order for it to work effectively for you. Your business card is the simplest form of representation for yourself and you want it to look good but also illustrate who you are or who your company is. This can go a long way in convincing someone to take you seriously and want to stay in touch with you.

The first thing to consider is the colors you use. You want your business card to stand out, so black and white won’t work. It may save you money during the printing process, but in the long run, you won’t have an attractive business card that will grab anyone’s attention. Having vibrant colors or at least a two-tone card will be noticed by people and will have a better effect on their willingness to contact you in the future.

The next attribute is the shape of the card. All standard business cards are the same boring rectangular shape and normal size. Be different by standing out and using one of the many specialty business card manufacturers that offer different card sizes and rounded corners. In any way that you can set yourself apart from others, try to do it, as the people you are trying to target will notice it much faster.

Finally, organizing your information in a structured way and using a readable font is key so that people understand your message and can contact you. If you are using a font that is too busy or difficult to read and your information is all over the card, your card recipient will be disabled and may not contact you. . You’re trying to win the person over partially through the look of your card, so design something that will draw the person in, not something that will turn them away.