As the number of people traveling the world increases, so does the number of people relying on quick service restaurants (QSRs). In turn, the amount of money spent has also increased. It is estimated that in 2012 quick service and casual restaurants accounted for almost 34% of the money generated by tourism. It can only be assumed that the reason for this influx of interest is due to vacationing families looking for fast, easy and affordable food.

As the economy grows, the travel and tourism sections also grow. It happens that they are growing faster than the real economy; the travel industry has grown by 6.8% while the economy has only grown by 1.8%. With this growth, the quick service and casual industry will continue to see increased profits. This can happen because families want to be able to enjoy their vacations while getting affordable food. Considering people’s need to go on vacation and explore, we can only hope that the industry will continue to grow.

It has been estimated that one in five dollars spent in restaurants is in quick service places. The NRA (National Restaurant Association) is trying to boost the idea of ​​travelers and tourists among restaurant owners, to easily attract more customers. To help increase the number of travelers a restaurant can receive, the owner must be able to understand the demographics and potential customers that may arrive.

Knowing the demographics of traveling tourists will help exponentially in meeting the needs of those tourists, there are a few ways that restaurants can discover this demographic. First, US averages and national agencies can provide data to owners, and the International Trade Administration can also provide data based on the International Air Traveler Survey to track international flights and its passengers. Being able to track where customers are from and where they are going can help brand owners advertise to those specific customers.

Knowing this information will attract more customers to restaurants more often. In addition to understanding demographics, partnering with another brand to be more visible can be suggested. One idea has been to associate in some way with a hotel chain. This exposure has a high potential to attract more customers to the restaurant. This could not only be beneficial for the restaurant chain, but also for the hotel.

Restaurant owners want to ensure their brand stands out in the customer’s mind and creates an established presence as well as an enjoyable experience, so that the name automatically generates a good experience when heard. For the duration of the vacation, restaurant owners want them to dine there multiple times and really develop that presence of mind. By promoting the brand name, you will create brand loyalty and therefore through word of mouth you can generate more traffic for the restaurant.

Some quick service restaurants face the problem of having only seasonal crowds, but they are open year-round. They get big bursts of business during a specific time of year, but the other months have a hard time doing business. The key to getting those business boosts is customers who are local and shop at the restaurant year-round. When tourists come during those busy months, they want to feel like the locals and do what the locals do. Building that brand loyalty will generate word of mouth that will spread and, in turn, lead to more restaurant traffic. There is no doubt that the main source of income for these seasonal fast food restaurants are the tourists who arrive, it is also important for the company to retain the locals.

With the rapid growth of the travel and quick service restaurant industries, it would be better for owners to take advantage of this to help increase their profits due to the large number of people who want fast and affordable meals while traveling.