SEO content writing is an important skill, and your blog writing skills can determine your online success – or lack thereof! If you have a website or blog, chances are your success lies in the quality of your content.

Why is that? Well, she thinks for a moment. If you’re looking for information on the Internet, you want it to appear genuine and accurate. If you come across a web page or blog post that is poorly written and then another that is easy for you to follow, which one would you choose? Which one would you buy?

It’s a no brainer! Many people spend more time designing a beautiful website with great graphics and forms. How about the content? Sure, a beautiful design or photograph looks wonderful, but if your visitors wanted to, they’d go to Flickr or Pinterest! That’s assuming they found your website or blog!

SEO and Google content writing

We are using Google as our default search engine because it is the most used in the world. Baidu from China is in second place! If you use Google as a search engine to find information, then you will enter a search term in the Google search window. You can equate that search term with a keyword. Your job is to make sure as much as possible that Google believes that your page provides what that search engine is looking for. It will list the top ten web pages of this type on its first page of search engine results.

The process of maximizing the chances of your website being in the top ten is known as “search engine optimization” (SEO). By trying to be one of these top 10 results, you can get stuck with SEO when writing web content. Many over-SEO their web pages, while others provide Google with insufficient data to make it worth indexing, let alone rank high on search engine result pages (SERPS: many internet marketing acronyms! !)

Too much SEO is just as bad as not having any. Keyword spamming and overusing the same text over and over again will result in your page being ignored and not even indexed by Google, let alone listed in the SERPs.

Blogging and content writing is a skill

SEO content writing refers to the skill of writing web content or blog posts that persuade Google’s algorithms (spiders, etc.) that your page has enough authority to rank highly for a search term or word. specific key. It is a genuine ability that most believe they have, but in reality they do not.

Writing blogs is the same as writing web content: both are the same in the eyes of Google. It is said that each one should be written for the reader, and not for the search engines. Excessive keyword density should be avoided, but the vocabulary used on the page or post should show expert knowledge of the topic the Google user is searching for.

Google uses an algorithm known as Latent Semantic Indexing (LSI) to establish the meaning of the text on your page. That plays an important role in determining the correct position of your page in the Google SERPs. Sure, it’s just one of the 200+ factors that determine your ranking, but it’s important with a very high weighting.

Never ignore the search engine

Let’s get back to why SEO content writing and blog writing are important to your online success! Most people can write decent English or whatever their own language is. However, in the same way, most cannot write for search engine users looking for information online. Those who say that you should write for the reader and not the search engine are correct in a way, but not quite. Ignore the search engine, then you may not get readers!

It is vitally important that your content writing takes both search engines and readers into account. This applies not only to visible text on your page, but also to invisible metadata in the ‘head’ section of your page’s HTML source. Your ranking will suffer if you ignore the title tag and meta description tag for every page of your website and blog post. It is amazing how many websites do not have such metadata.

SEO Content Writing and Blog Writing: Summary

I can’t cover all aspects of search engine optimization here, but I can stress that it cannot be ignored. You need to understand the pixel limits for your title tag and the character limit for your description meta tag. These are just as important as the use of keywords in the visible text on your page.

The main reasons why SEO content writing and blog writing are important is that your content must be understood by your readers, but it must also be understood by Google. A failure of the former will result in a high bounce rate and no conversions, while a failure to convince Google of your page’s authority will result in few, if any, visitors.

Even today, many people wonder why they can’t list their websites and blogs on Google. A professional article writer understands all of this and can offer the SEO content writing and blog writing tips needed to make you successful.